Sam Ludwig, President of Aster Farms
Julia Jacobson, CEO & Director of Business Strategy of Aster Farms
Aster Farms is Northern California’s cleanest, meanest and greenest cannabis. The expression of fundamentals in farming: coveted genetics, clean cultivation and the power of nature, Aster's cannabis is pesticide free and sustainably produced. Their sungrown flower continues the legacy of three generations of family farming in Northern California. From award winning organic olive oil to fifty years of off-the-grid ranching, Aster embodies responsible stewardship, integrity, and consistent quality.
[00:00:01] You're listening to Thinking Outside the Bud where we speak with entrepreneurs investors thought leaders researchers advocates and policymakers who are finding new and exciting ways for cannabis to positively impact business society and culture. And now here is your host Business Coach Bruce Eckfeldt.
[00:00:30] Are you a CEO looking to scale your company faster and easier. Checkout Thrive Roundtable thrive combines a moderated peer group mastermind expert one on one coaching access to proven growth tools and a 24/7 support community created by Inc. Award winning CEO and certified scaling up business coach Bruce Eckfeldt. Thrive will help you grow your business more quickly and with less drama. For details on the program visit Eckfeldt.com/thrive. That's E C K F E L D T.com/thrive
[00:01:07] Welcome, everyone. This is thinking outside the bud. I'm Bruce Eckfeldt. I'm your host. And our guests today are Julia Jacobson, who is CEO, and Sam Ludwig, who's president of Aster Farms. And they are a cultivator in Northern California. They're focused on southern grown sustainably produce flour. We're going to learn a little bit more about their business history and where their focus is in the cannabis market. So with that, Sam and Julia, welcome to the program.
[00:01:31] Thank you. Really appreciate you having us. Yeah, excited to be on.
[00:01:33] So why don't we start with a little bit of the background. So tell us about your farms. Tell us how you started. What was your kind of history with cannabis? Why did you choose to get involved in the cannabis field?
[00:01:44] So, you know, we both saw that in this market. Everybody in our lives was starting to explore cannabis for medicinal reasons, wellness reasons, recreational reasons. And we really felt like there was a hole in the market for an organic cannabis brand that was at the same time not granola and hippy and crunchy, but sophisticated. The product you would find at Whole Foods, for example. And so, you know, we had both consumed cannabis, mostly for medicinal reasons, also recreationally here and there. And we really believed in the power of it. I had struggled with migraines for years, chronic migraines. And it has been a really great piece of the puzzle to help me get off of pharmaceuticals that have had horrible side effects for me. And Sam can speak to his injuries. But, you know, he has used it also for sleep and for my shoulder injury.
[00:02:42] Yeah, separated shoulder about 15 years ago and never fully healed properly. And so I've been using Tom Pickles for the last 10 years or so.
[00:02:50] And then, you know, more recently last year, because I've been using tinctures and other products for sleep AIDS that we have found very, very valuable, too, to everyday life. Yeah. Yeah, it's really nice to Julia's point.
[00:03:02] You know, we we we were using, you know, in California, we'd be going to the dispensaries and no one were really speaking to other brands or speaking to our demographic and visually or or storytelling wise.
[00:03:14] And so we really saw an opportunity and know that it's going to be a big part of everybody's or many people's lives moving forward. And we thought we would like to get involved in the industry. Additionally to that, my family's been growing cannabis in Mendocino for the last 50 years. And so there is a heritage within my family. And so it wasn't an interesting twist.
[00:03:32] My arm very hard to get into.
[00:03:35] Yeah. I'm always curious how people kind of get into the cannabis market today, because I think I see people coming out of, you know, very diverse industries, other people coming out of agriculture as some people coming out of the cannabis market, you know, historical cannabis markets. Why don't we start with I'm kind of curious about, given the history that you've had on the cannabis market, you know, as things have gone, you know, kind of legal or kind of more regulated. What are some of the changes or when you've approached it and developing your business? What are some of the shifts you had to make or kind of rethinking that you had to do in terms of how you were going to build your enterprise?
[00:04:10] Yeah. So, you know, we formally started this company in 2016, which was when the regulations in California were beginning to be settled.
[00:04:19] So so when we set out with this business from day one, we were laying down brick by brick to be fully compliant, fully legal and to enter this market in a professional way. You know, the family history is more personal consumption. It was never commercial. So, you know, we really took those sustainable practices of Sam's family's agricultural background. You know, the family ranch is completely off the grid. They grow all their own produce and have owned livestock. And so we really believe in that. And we wanted to take those ethos and those practices to our cannabis company. You know, when it comes down to it, Sam and I are both brand people. And that's kind of where we came into thing. I was a buyer for Bloomingdale's. So I come from the retail world and really understand supply chain, CPG products, all that same and has spent the last seven or eight years in the kind of commercial advertising world doing films, commercials, music videos, et cetera. And so, you know, we had the agricultural piece of this in our history, but we were also approaching it from a brand perspective.
[00:05:25] Well, and I think that's kind of the game right now, or at least the. The big focus is figuring out how to really create brands around this as we go.
[00:05:33] As this becomes more kind of commercialized and much more of a market. And as for bringing in kind of new waves of consumers and new segments, developing recognizable brands that really tap into these different, you know, segment values is going to be key. So given that you're both kind of brand people, how tell me about kind of brand strategy like view as you thought about the brand, as you thought about the strategy for the brand. How did you kind of figure out who your focus was going to be and then identify how we were going to build a cannabis product?
[00:06:04] Yeah, I mean, sure, our focus was our own demographic.
[00:06:09] And it's sort of the people you know, it's our friends and our family and people that we work with that are that care about health and wellness care about where their food comes from, care about where their clothes come from. And so we are trying to create a brand that really spoke to that. And I think that, you know, the you know, the buzzword is sustainability and sustainable. I think that's something that we we believe it personally and it is so, so important and a key pillar to our brand and to all the messaging around the brand. You know, we chose organic colors. We chose a very natural, you know, design throughout our entire brand I.D. And there really does come from our own influences and what we truly care about. And so that that's really what we put forward. You know, it's our first foot forward and everything that we do is sustainability.
[00:06:53] Yes. So, you know, our consumer is the conscious consumer, the person who's shopping at Whole Foods, using Mrs. Myers cleaning products, things that Patagonia is a cool company. So you know that that's who we're going after. And we see this as an enormous market. The people who have been in the market for the last 20 years, they're pretty established in their ways and the products that they like. Right now, Gen X and baby boomers are the biggest demographic entering the market. We're re-entering the market depending on exactly several years. And so, you know, we wanted to go out and build a brand that, like Sam said, it really spoke to the values, the sustainability, the outdoors aspect. But we also wanted it to be discrete and sophisticated. So, you know, you see a lot of brands out there that have marijuana leaves all over that more kush or something in their name, Kush testing. You know, even some of the strange Skittles with a Z. And so that's just not who we are. Even down to the strains that we actually grow, you know, we're really we care about heritage heirloom. You know, we're looking to grow. Landry strains. We want to have that product on on the shelf that you say, oh, my God, I remember Molly Wylie from the 70s. You know, this feels like something that I can relate to. This feels safe. And so, you know, that is who we are on the shelf now.
[00:08:19] And so tell me tell me about some of those decisions. Are you. You mentioned some of the cultivar, as you mentioned, sort of the branding. I mean, when you've made some of these choices, tell us tell us some of the choices you make. So I guess let's start at the cult of our level. What strains have you chose to grow or what cultivars have you chosen to grow?
[00:08:34] And and why those and what's the what's the strategy around some of that?
[00:08:38] So I'll just back up for a second. So we have a business partner, Noah Cornell. He studied at sustainable agriculture at Bard, started his career growing micro greens in the Berkshires and about reaching out to Lake County, California, and started cultivating cannabis. Sam and Noah have family, friends since they were little. So we knew him really well. We trusted him. He was an incredible grower. So we partnered with Noah and we actually cultivate on the farm that he lives on. So, you know, it was a combination of Sam and I bringing what we saw out in the legal market at dispensaries and then, you know, bringing to us what he knows is kind of thrive on our property in our lives, soil. And, you know, and he also has a very old school mentality in terms of the strains. And so it all just really a lot and really well our relationship and our partnership with Noah and a lot of this kind of came out of that.
[00:09:37] Yeah. Yeah. We try to find, you know, there are nurseries who are producing thousands of clones, millions of clones. And so every season that we does it, the strains that we find throughout California in a variety of different brands. So we try our best to move away from those and really kind of stick with the more unique cultivars that we already know. They grow well and also they come from more or less known nurseries. I think that's a big thing, is when, you know, we're gonna start breeding this year, which is gonna be fantastic. But for the last two seasons, we've been buying seeds and clones. So we're looking for something we can own in a way we don't really see any other. Saramago is on the market. We don't see other Mario G's on the market. You know, we didn't see Durban Poison on the market until last season and we grew it two years ago. So, you know, we think there is a movement to choose back almost like a back to land thing where it's we were really trying to ride that. Really be on the forefront of those original strains that created the cookies, that created the autos. All of that. And so we want to take a step back and it's through education and messaging that we're able to be like you like that strain. Well, that's across this. In this and we're growing. You know that mother, basically.
[00:10:47] Yeah. Interesting. So and talk to me a little bit about the decision or the strategy in terms of some grown and outgrown.
[00:10:55] I mean, I you know, I've talked to various folks that are doing all these kind of robo grow kind of setups with, you know, indoor and all this. Like, what's the I mean, how much of this is, you know, kind of a brand value decision and how much of it is an operational, you know, kind of how to get product to market officially decision?
[00:11:12] I would say it's 50 50. You know, the reason people grow indoors and the reason they grow up in the redwoods in Humboldt is because it was illegal. And so they had to be pushed into places where you couldn't actually see the product growing indoors. There are zero benefits to growing indoors.
[00:11:30] It's not how cannabis is supposed to be grown. And there's this misconception that you can actually keep consistency and keep away pests and all of that by growing indoors. But actually, it's the reverse. If you're growing outdoors, if you have the proper live soil, if you've been really optimizing your bug bios, you know, biosphere, those insects that live in your soil, that live on your plants, they are killing the pests.
[00:11:54] And so indoors, if you have one white fly, you have an outbreak. And the only remediation option is chemicals. And, you know, if you look at the indoor market, one percent of the entire energy use in the country goes to indoor grow operations.
[00:12:13] It's really a principal thing more than anything. It's the soil and water flush. It goes down. And we just feel, you know, with indoor cultivation, we just feel that that's not the future of cannabis. We feel that the future of quality cannabis is is greenhouse and full sun grown.
[00:12:28] As you know there there's the aspect of full spectrum. Sunlight actually helps develop the cannabinoids even better than lady lights. We have over 2 percent turbans every single harvest because of our terroir. So it's a real part of our business, but also it is obscenely less expensive outdoors than growing indoors. And you know, we call ourselves the cleanest, meanest and greenest. We are completely zero parts per billion pesticide free. We're the meanest because we are growing 25 percent THC strains. Our potency is just as high and some higher than indoor growers. And we're the we're the greenest because we're using completely sustainable practices. So, you know, the crazy part is growing or again, actually in ground. We have the margins to be able to actually make it through this market and absorb the price pressure and the volatility that's going to happen over the next couple years.
[00:13:27] I mean, what's your plan for navigating some of that? You know, it's certainly, you know, everyone is you know, everyone has a strategy, everyone to sort of see is the the market forces kind of changing? As, you know, supply starts to increase. I mean, is this niche like you continue to focus on each focus on brand? Is it driving down the cost of operations so you can maintain a margin? Give me a sense of how you're kind of seeing this industry play out and how you're going to kind of position yourself.
[00:13:53] Yeah. So there's actually a Jeffries report that came out in the last couple months that is definitely worth reading if you're somebody interested in cannabis and particularly the business of cannabis. What they are predicting is that there are gonna be two markets. There's going to be the cannabis commodity market. And I'm taking hemp. I'm taking hemp out of your hands. That's what modernized. That's its own market. But there is going to be commodities, cannabis, and that's going to be the biomass that's extracted for edibles, for vape pens, for all of those products that aren't just pure flour. And even there's going to be some commodities, flour out there. You know, there already is the Bud Light of cannabis, no pun intended. Yeah. And they deserve to be there. And so the other market is going to be premium. And so Jeffries predicts that just like there is a, you know, craft beer market, just just like there is a luxury liquor market, there is going to be premium cannabis. And that's where we sit in the market. And so, you know, that's how we're planning to move forward as this market matures.
[00:14:54] Yeah, but we're not actually it's we're high quality cannabis is premium cannabis, but not at a premium price. It's at a very accessible price. And I think that's very, very important. You.
[00:15:02] Julia, one set of which I think is just perfectly accurate for anybody who I guess on the East Coast, what we call corner stores, bodegas, where we see our brand in bodegas and in, you know, high end health food stores as well. We want to be able to provide the same quality across all markets, which is why we're able, you know, which is certainly a strategy of ours.
[00:15:23] Yeah. So I'm curious in terms of running cultivation business.
[00:15:28] What have been some of the challenge? As you know, as you kind of I guess when you first imagined getting into this and going to had your plans and your strategy versus how things have played out, what kind of went to plan, what didn't go to plan. Give me a sense of how things have gone.
[00:15:41] Yeah. So that's a really great question. I guess the most obvious answer to that would be that our farm burned down.
[00:15:48] But that sounds like it wasn't part of the plan.
[00:15:51] Yeah. The Mendocino Complex Fire July twenty seventh of 2013.
[00:15:55] We had six hundred plants in the ground and 13 survived on. The amazing thing is that the cannabis industry, at least thus far, there's little competition. It's really just a lot of love and support and community. So we were donated five hundred plants by a nursery and had the support of the community getting our plants back in the ground and getting up and running again. So we definitely did not foresee that. And along the way, since the fire, we keep hitting these points where we think the fires behind us. And then we hit and in an inventory problem and we realize now this is going to continue to haunt us until our next season. So so that was challenging. Luckily, our business model, we don't only grow ourselves, we source are more exotic strains from some of our partner farms. So it just forced us to accelerate our partner farm relationships and really lean on them. So, you know, in the end, we hadn't built out all of you know, right now we're building out all of our infrastructure. The big deal infrastructure, our processing facility, et cetera. You know, if we had built that out a year ago and not went down in the fire, we'd be in a very different position.
[00:17:02] You know, there are some silver linings, too. I mean, it enabled us to clear our second acre. We're able to rebuild the farm of our dreams. So, you know, it was horrible. It was devastating. But, you know, those are realities. If you were an agricultural producer in especially in California, you know, you're dealing with climate. In addition to that, you know, we we consider ourselves I mean, we are a vertically integrated brand with conservation. We started the company with our own money that we invested into it. But we have recently been raising our seed round. And that has been a very interesting lesson in that. Talking about cultivation really freaks investors out. You know, they want to invest in the Bud Light. You know, they want to invest in the next biggest brand. And a lot of investors are not connecting those dots back to the actual cultivation and how that vertical integration is a huge advantage. So it's been really interesting to feel that feedback and then kind of restructure our story to really show this is a huge advantage that we're vertically integrated on the cultivation side of the supply chain.
[00:18:10] And so, I mean, I guess what are the what are the skills that you've been able to borrow from your previous businesses and previous professional experience to kind of help you navigate some of these challenges? And what things have you had to kind of learn along the way?
[00:18:25] Yeah, we will. Compliant packaging, I think is a huge hurdle for for any startup kind of his company or any existing cannabis company. I mean, regulations are changing all the time. And I think, you know, that really gets applied to branding and design and packaging.
[00:18:39] And so because there's lots of labels that need to be on on each jars and packages or whatnot. So, you know, we were able to take I was able to say, coming from advertising more of a creative approach to it, working with a great, great creative studio in New York and really develop our brand to really speak to the consumer that we were targeting. And that's really where I take mine from, as well as from the content production side of things where I was doing film and photo shoots and Web sites and marketing campaigns cetera. So I think my skills will be more utilized as we are able to grow the team and grow the company in a bit. And I think Julia can speak to hers.
[00:19:15] So what I skipped over was after I was a buyer at Bloomingdale's, which of course gives me a lot of supply chain experience. I actually left there to start my own startup. It was a retail focused technology company. And over the five and a half years that I ran that startup, we got into TechStars, which is a big incubator program tour in the United States. And that was a boot camp for Sam and I are both repeat entrepreneurs. My experience was in actually raising institutional funding, in going through hockey stick or trying to get exactly. I should say. And how you manage a team from one person up to 15 people. So TechStars was an incredible experience and really gave me a lot of the skills that I've been able to bring to this business and kind of chart our way at this very, very early, volatile time to be successful, to keep the eye on the ball and to always be looking two steps ahead.
[00:20:13] Yeah, I mean, to that also, I mean, we've both have run other companies before. And, you know, it's so much about hard work and history, you know, has has equaled you know, we do twelve hour, 14 hour days all the time and you know, where we're always together. So we're really. Thinking about work. I think in this period of fluctuations, Julien said it's really important to always be on the ball. And so I think just being a repeat entrepreneur has helped significantly.
[00:20:39] Just continuing to work and drive and put in the hours needed right now to kind of rise to the top.
[00:20:46] Yeah, talk to me about talent. You mentioned kind of building the teams and finding talent, whatever. What has been the key kind of talent needs that you've come across? And how it been going? Are you finding that there is available talent? There's not available talent. What's that side of the business look like?
[00:21:02] Yeah. So that's a really interesting piece of the business. Our company, we're really focused on being hyper local in everything we do and the way that we engage with our community in the marketing and that relates to our hiring as well. Know we are we're hiring people who are local. So up at our farm in Lake County and those are people who have come from the cannabis industry and we really care about that as a company.
[00:21:26] You know, having run companies before, Sam and I have experienced a whole range of motivation and love or lack of empathy that people are working for. And it's, you know, it's incredible. The people we've hired who come from cannabis, who've been kind of charting this gray area for the last 10 years of their career are so happy and so thankful. They just can't believe they get to be part of a completely legal operation. And that's making history. And so we have found that industry insiders are absolutely the best employees for so many reasons.
[00:22:03] Yeah, I mean, to that, you know, sales, for example, there's not a lot of people with a lot of sale cannabis sales experience on the market.
[00:22:11] And I think sales are incredibly important for any business. And so, you know, we use the recruiter to find to find sales people. And I think that was really beneficial where they're kind of doing the first initial vetting, obviously, as a recruiter. And we're able to make sure that they they fit are you know, our company is fine. Tune it. Yeah, that makes sense. I mean, it's going to be amazing.
[00:22:31] Anybody who's in the industry right now and is learning the ropes of this industry right now, I mean, there's going to be they have a career for the rest.
[00:22:37] Their life is as this industry continues to expand throughout the United States and globally.
[00:22:42] Yeah. Have you found any other kind of transplants or people that have come from other industries that have done well or not done well? What have you noticed in terms of shirt?
[00:22:51] Yeah, I mean, I think we're now seeing, you know, the whole brand because I pay attention to branding creative work a lot. And so we're seeing all these these candidates focused marketing and branding agencies pop up now where they're all those people are transplant. Yes. And I think, yeah, that's that's certainly something that's really popular. And it's sort of like the easy, easiest way into cannabis is like making a logo for it as opposed to any of the other much more complicated avenues to get into the markets. So we're seeing a lot of that.
[00:23:19] And, you know, there are also tons of people coming in from the liquor industry. So, you know, I don't because it's such a regulated industry and it is, you know, a recreational product and a CPG product. So there are a lot of people coming in from InBev, Diageo, especially up at the higher executive levels.
[00:23:39] Put into that, though, I mean, I think an interesting, you know, not trend, but more. Something that we've noticed is that a lot of these buyers of the dispensaries are still the same buyers they have been for last five years, if not longer. And so they're kind of an old school and old school approach to buying any of the last thing they want to see is some person who doesn't know about cannabis, who hasn't gone through, you know, the hardships that a lot of us have in the industry over the last number of years to come in the door and try to sell them a product. They want somebody that they know they've already known from a different cannabis company or somebody who has knows incredible amounts about flour or whatever product they're trying to sell. Like, I think these buyer don't even look at you basically unless they know you already or know that you're from the industry.
[00:24:23] There's kind of an industry test. If you're director of sales, if you walk in with your director of sales into a dispensary and they know the security guard, the person behind the front desk and one of the bud bud tenders, you are your sales director as part of the industry person you want to. Yeah. That's who you want to be hiring.
[00:24:40] Yeah. Yeah, that definitely sort of feels like there's a lot of a lot of newness, a lot of new people coming in. And so kind of figuring out how to how to make sure that we continue kind quality and knowledge and kind of connection to the to the history is as important. So you mentioned a little bit about regulation and some of that, I guess. How have you found that process? I mean, where have you seen the challenges? Where where do you think it's working? Where do you think it's not working?
[00:25:03] I mean, all I know all this is kind of state by state, but for the for California and your market, what's your kind of observations and what are your thoughts on how the regulation side of it is playing out?
[00:25:13] So I think at least I had the unique perspective, that unusual perspective on this. I am really happy that California has rolled out this industry with such tight regulations. You know, this is the first time that an agricultural product gets to be regulated. Properly and you know, we're talking everything about destroying the environment, leaching chemicals into the water, into the soils. We're talking about, you know, endangering neighbors and communities. And, you know, and we're also talking a product that people ingest. They're consuming it. And so I really appreciate that it's being regulated this tightly. You know, it actually makes me a more conscious consumer. Now I'm starting to think, OK, if I. Organic sugar can't pass a cannabis test. Why? Why are we consuming that? You know why? Well, cannabis held to a higher standard. All of our food, everything we ingest should be held at that standard. So, you know, we really believe in these regulations. And we also see that the California government and the regulators, it's a conversation. They mean well, and that doesn't always get executed properly. And so, you know, you have to stay part of the conversation at the same time.
[00:26:24] It's insanely frustrating. It cost us thousands of dollars every time something changes. We've had to throw away twenty five thousand barrier bags that weren't compliant packaging after a rule change. So, you know, and some of the regulations are existential, you know, which California is going through right now. They offered temporary permits to cultivators. There are over 4000 temporary permits over 2018. And the backlog in reviewing the annual applications for your your final license got so big and the agency couldn't handle it that now there's this existential crisis of farmers who have seeds going into pots and their temporary license has expired. And they have no annual insight. So, you know, that's just one of the existential crisis. There's also additional testing regulations that keep rolling out. So the most recent one was a standard threshold for heavy metals. There are entire operations, huge operations, not even just your mom and pop who have to spend millions of dollars remediating their entire property because of the lead that's in their water system. So, you know, this is the year of the existential crisis.
[00:27:32] And we're not seeing any of those are bad things necessarily either. We're in support of clean product. And so we're down for whatever.
[00:27:39] Yeah. I got it. But in terms of how things get implemented, you end up with these situations where people have invested a lot of money and energy and time into a particular model. And then when the regulation changes, it ends up causing huge, huge changes. Sometimes, you know, like you said, it's central to their business. But yeah, I think it's just that's the nature of an early stage industry. And as the government legislation is gonna figure this stuff out, as the industry figure things out, you're gonna have these kind of these these waves of change, which unfortunately is going to impact some people more than others.
[00:28:12] Yeah, certainly. I mean, you know, it's we stand behind small farmers and want to support small farmers any and all way possible. The reason that we are where we are and where to get to where we are. So we must speak for them and monarch support any way possible.
[00:28:28] Tell me a little bit about your thoughts. You know, if we someday come to some kind of federal level on this, how does it kind of change your business or how does it change your market?
[00:28:40] What's the what? What are your thoughts on, you know, if and when we get a federal ruling or a federal change in federal law? And that's what happens for you.
[00:28:48] Yeah. So, you know, part of the reason we are in California is that it's the largest market of cannabis in the entire world. And it will be it's projected to be 25 percent of the world's cannabis market. And cannabis is really similar to wine in terms of the climate. It's grown in their terroir. And so if you look at the United States and wine, there are vineyards in Michigan, there are vineyards in Long Island. You still prefer to buy wine, or at least it has a higher cachet to buy wine from California. So we see cannabis as being exactly the same. You know, at the same time, we're already beginning to put the feelers out there and start to plot out our national expansion as a brand that is vertically integrated with cultivation, the actual cultivation. So peas are a very important piece of the puzzle, which makes it a little bit more challenging for us to go out and start getting up and running in Massachusetts. I don't know Texas, et cetera, but it's something that we are already beginning to kind of lay down the find the foundation for.
[00:29:49] Yeah. And you're seeing some of the larger, more funded companies do that, too. They're going into these other states.
[00:29:54] It's an interesting ways. You know, for example, getting into the CBD market in another state and has an entry point into establishing their brand there and then come out later once this is legalized there, which I think is very smart.
[00:30:08] Good. So we're going to have time here. Sam, Julia, thank you so much. If people want to find out more about you, about Aster, what's the best way to get that information?
[00:30:16] asterfarms.com. We have a whole list of where you can find us at dispensaries. A little bit of information about our practices and there's a contact us form on there. So feel free to reach out.
[00:30:27] Yes. And of course, the. Graham Bell, yes. What's the handle? What's your answer to handle? Ask their farms.
[00:30:33] Great. That's asterfarms.com. I'll make sure that the handle and the you all are on the show knows what people can click through and get to that.
[00:30:41] Nothing for sale on it on end here. We're not selling anything.
[00:30:45] So nobody contacted us about selling point noted nobody. This is not a retail retail website. I will say I've seen the website. It's quite beautiful. You've done a great job with imaging and just the whole kind of aesthetic feel of it. It's clear. It's clear. The brand the brand essence that you're trying to capture here. So encourage people to go check it out. Thank you. This has been a pleasure. Thank you for taking the time. I look forward to staying in touch and hopefully I'll be able to come out and actually visit the farm someday. It sounds like a beautiful location.
[00:31:12] We do that. We would love that. Thanks for having us.
[00:31:16] You've been listening to Thinking Outside the Bud with Business Coach Bruce Eckfeldt to find a full list of podcast episodes. Download the tools and worksheets and access other great content. Visit the Web site at thinkingoutsidethebud.com. And don't forget to sign up for the free newsletter at thinkingoutsidethebud.com/newsletter.