Kymberly Byrnes, Co-founder, CMO of TribeTokes

Thinking Outside The Bud - Kymberly Byrnes

Kymberly Byrnes, Co-founder, CMO of TribeTokes

Kymberly Byrnes aka "KymB" is an activist, patient advocate, influencer and cannabis powerhouse with her hands deep in the NYC cannabis scene, and has been setting growing and retail standards for cannabis since they were called nickel bags. Kym has been working adjacent to multiple principles of the cannabis industry and her early work helped set universal cultivation standards throughout the industry. Kym is a Co-founder and CMO of TribeTokes, where she drives all the brands social and marketing strategy. She blends traditional marketing efforts, modern colloquialisms, and digital social culture to subliminally target customers and break into new markets in ways that many cannabis brands have yet to tap.

https://www.tribetokes.com/
https://www.instagram.com/tribetokes/
https://www.instagram.com/cannabiswithkymb/?hl=en
https://cannabiswithkymb.com/


EPISODE TRANSCRIPT

[00:00:01] You're listening to Thinking Outside the Bud where we speak with entrepreneurs investors thought leaders researchers advocates and policymakers who are finding new and exciting ways for cannabis to positively impact business society and culture. And now here is your host Business Coach Bruce Eckfeldt.

[00:00:30] Are you a CEO looking to scale your company faster and easier. Checkout Thrive Roundtable thrive combines a moderated peer group mastermind expert one on one coaching access to proven growth tools and a 24/7 support community created by Inc. Award winning CEO and certified scaling up business coach Bruce Eckfeldt. Thrive will help you grow your business more quickly and with less drama. For details on the program visit Eckfeldt.com/thrive. That's E C K F E L D T.com/thrive.

[00:01:07] Welcome everyone. This is Thinking Outside the Bud. I’m Bruce Eckfeldt. I'm your host and our guest today is Kimberly Byrnes, a.k.a. Kim B. She's an activist, patient advocate, influencer, cannabis powerhouse. Excited to have her on the program for those that. Kim, she is big in the cannabis scene in general, but particularly here in New York City. I'm excited to talk about her work in the cannabis space as an entrepreneur, as a marketer. She's got some great things coming up in her company with that. Kim, welcome to the program.

[00:01:34] Bruce, thank you so much for having me. I'm super excited to be on show.

[00:01:39] Well, my pleasure. Well, we start with your background. How did you get into cannabis? What was what inspired you to become a cannabis entrepreneur? What's been driving you in terms of the cannabis space? I know you're very active and in many aspects of the cannabis world at this point, but where did it all start?

[00:01:56] Well, you know, when I was 15, my mom passed away and I decided to leave school to make some money for my family. I was the oldest of five kids and I used to buy in all of these little nickel bags to all of my friends and neighbors. I worked at a motel and I used to sell these little nickel bags to people. The original industry, it just really was what I did like as a little side hustle. And I'm not even sure there was THC in those dogs.

[00:02:35] It was probably oregano or something, even though.

[00:02:39] But, you know, and I felt a very deep connection with the prayer. And as years went on as a consumer and like by the time I was, you know, 18, I was not even consuming cannabis regularly for a brief period and getting in to the fitness world. And I just always had this connection flowing through me with cannabis. And in my 20s, I was a consumer and almost a connoisseur and gruesome in my own plants.

[00:03:12] And the most beautiful sat word desire still that I have ever seen.

[00:03:17] And then when I got into my 30s, you know, life change, my dad got sick and I wanted to try to treat him as best I could. And he was a consumer as well. So, you know, after just him being extremely addicted to opioids and having severe dementia with severe side effects from the, you know, dozens of medication, I was like, nah, I'm gonna make brownies and I'm just gonna see what happens. Now I'm just gonna see. And he like I said, it was a consumer. I feel very comfortable. This and it helped him.

[00:03:54] Bruce, like the crazy part about it is it really helped me understand and help me. I struggled so much with, you know, watching my dad deteriorate. And it's a really hard process to go through to just let go of, you know, your parent. And so I just went for it and I was like, I'm going to do this. And, you know, I ended up getting divorced. My dad passed away. I went to go take a management gym, a job at Equinox Gym in New York City.

[00:04:26] And I kind of just was a consumer again. And then one day I was standing in line and getting my juice at the bar, at the gym. And there was a man who said he was going to put cannabis in a smoothie. And I thought, he's a man.

[00:04:41] I'd like to meet somebody I want to get that out on.

[00:04:46] She whipped out a tincture of CBD and I was like, oh, sirpa, let's say 2015. And he politely explained it to me.

[00:04:58] And from that moment on, I knew a hundred and fifty percent in the heart and soul that cannabis was going to be the next adventure. And from that day on, I studied cannabis. I did everything that I could to be involved. And I started volunteering at different platforms saying like, I know nothing. Teach me. I'll work for free. And I met someone named Josh Weinstein from Can I Gather for. Lehigh, N.Y..

[00:05:30] And I started volunteering for him. I was already volunteering for Women Grow New York City, where currently I am the ambassador for women's growth for New York City, which is an extreme honor and privilege.

[00:05:44] Yeah. And then at Women Grow, I met my business partner, dazedly Torques, who had already founded tribe talks and was already making a go of it. And her and I just hit it off right off the bat. And it wasn't so much as a friendship. It was a friendship.

[00:05:59] But we we start doing business together and we just knew. We're like, we're doing the same thing.

[00:06:06] This is a partnership and all. She invited me to become a co-founder.

[00:06:11] And yet it's been nothing but absolutely a crazy, amazing adventure and endeavor.

[00:06:21] Yeah. So tell us about Trump talks a little bit in terms of what what you're focused on doing in terms of products where you're at with some of these products. What's the cause? Tell us about the entrepreneurial journey and how you're approaching the cannabis from how you're approaching cannabis from a business point of view.

[00:06:35] Yeah. So. Well, Bruce, you actually have a little history with my business partner, Shah. So you know how you guys went to the same college, is that correct?

[00:06:45] Well, we do. We do it through each other through a kind of a networking event. Through. Yeah, through college networking events.

[00:06:52] Yeah. We met years ago. And then at one of your soirees in the city, we connected and realized that we are we actually had we had previously connected to the small world in New York is as big as New York is truly, truly.

[00:07:06] So dazedly has an amazing company called Tribe Tat's. And back about five years ago, it went just crazy viral with these amazing, beautiful metallic tattoo's that just are so like festival vibe. And she came up with some amazing designs and was featured on The Tyra Banks Show.

[00:07:27] And so she actually wanted to get into the cannabis industry as she's used cannabis for many different reasons.

[00:07:36] But one was just, you know, helping her sleep. She was working, you know, in finance, really high profile job. And so she was having slier severe sleep issues. And so she went in to the direction of cannibals and formed Tribe toques, kind of the sister brand of tribe. And so her kind of objective was to have this beautiful, aesthetically pleasing tan and desperation that definitely is geared towards women and kind of the beauty of the planet. So we met at a women grow event based on the recommendation of several people there saying like, guys, are you guys going to be best friends and shit? Sure enough, beyond best friends. It's not when you form a partnership or like something that is still, you know, at some point illegal. You have a lot of trust and faith and you become more than friends, more than business partners, and make you are partners in like a cultural change or a cultural shift. And it's really powerful, but it's also challenging. Ah, like I said, our goal is to really have something that is a statically pleasing geared, of course, towards a more feminine aspect. We lost with the guys too, for sure. Our company is mindful, fit and lit. We focus on making products like CBG, vape cards and batteries, 5 tons thread batteries and we have been super successful.

[00:09:23] Ar e commerce site kind of went wild a few weeks ago and we've been really moving forward and super excited to like build this amazing brand.

[00:09:36] But right here in the meat packing district in New York City brews like we're not in Cali. This is not. Yeah.

[00:09:42] And I'm curious about that because I think that's one thing I certainly noted when I first got to know you is as you're doing this out of New York, which, you know, on one hand is the entrepreneurial start up finance capital, but it is not super cannabis friendly right now. Tell me about the decision or it or tell me about why New York and then would have been some of the challenges would have been some of the opportunities. What have you noticed?

[00:10:05] Well, Bruce, it's been nothing but amazing. And, you know, you understand how New York works. It's not about like what you know, it's definitely a city of who knows. And so, you know, just based on who we knew, we knew that this was our home. Vaults first and foremost, you know, the New York is challenging because we have so much, you know, injustice with, you know, equity, social equity and and social justice and just the sadness of how we have taken our grant. That's so beautiful. And turned it in to like incarceration. Just such a disgusting word. You know, like we decided that, you know, New York is going to have a lot of challenges based on prohibition. However, this is time for us.

[00:11:01] If we really want to be act in this and practice what we preach, then we have to fucking be here and stay here and push the movement here where we know the most people can make the most difference.

[00:11:15] Like we can go to L.A. I just don't know as many people there. I mean, I do now.

[00:11:19] But, you know, I mean, if you put it back, you know, two and a half years ago, I didn't. And so this I knew that this is my home. This is where I can make the biggest difference. We're going to make a go now.

[00:11:34] I'm Chris. You know, having been in the New York market now working at Cannabis Company, what's been what what have you noticed or what's, I guess, any surprises or or things that haven't surprised you about how how being in New York has impacted either your connection to cannabis or is growing the business? You know, whether it's, you know, cultural or business, environment or policy is government. And what would have been big factors for you in terms of being in New York?

[00:12:01] Well, you know, New York City is the city where everyone in the whole entire world, they know it and they know that this is where business happens.

[00:12:14] The thing is, is like this doesn't just happen, Bruce. You have to make it happen. And so New York is really the place to come to make this and this happen. And, you know, most, you know, even third world countries, people out in the middle of nowhere have heard of New York City. So, you know, like I feel that like the things that New York offers beyond, you know, it's still being illegal to have cannabis. I know it's been decriminalized, but like, it's still not legal. I think we learn more than anyone because we're still in prohibition, like we have hands on experience of seed to sale here in a deeper level because it's still prohibited, you know. And so to learn from the people that are pushing the movement alongside of you is the biggest opportunity you get to kind of actually form history. And Bruce, we're doing that all together. We're forming history. We're pushing through something that has, you know, been such an outlawed thing for, you know, years and years and years and how many people have went to jail for it. So as we are pushing the movement here, we're also looking back at all of the injustice that's happened previous to this, which gives us a like a a great aerial view of what the industry is going to look like after prohibition is completely over. And what. You know, the first moves that need to be made, the movers and shakers are coming here and they're starting businesses and they're opening offices. And so we know a lot of people can gather really offered me a great opportunity to meet people that could help push the movement and maybe not from New York and getting people from other parts of the country to understand what we're working with here and commit to helping educate and elevate the other side of the country to what's happening here, because this is where it's going to really happen. Now, Lay is great and we love it there, but it's not where cannabis. It's not going to be the capital of cannabis.

[00:14:27] Well, that's fine. I mean, I mean, the New York market, I mean, the I don't want to call an underground, but I mean, the New York cannabis market is very big.

[00:14:35] And the transition on that transitional. Thank you. I need do I need vocabulary out? Describe this. I mean, it's a huge market.

[00:14:42] And I just you know, the fact that it's still, you know, not to, you know, don't use. It's been fascinating. And I'm just you're going I don't use is going to have I think it's going to have pretty big impact. I mean, I you know, I'm very curious to see how this plays out. Now, I don't know how much you get involved. You know, I'm looking at the policy side or how they're going to structure the market. But do you have to see it, having seen many states kind of do this in different ways? Is there anything about how you see New York playing out in terms of the structure of other doing licenses and how they're setting up?

[00:15:11] You know, the kind of cultivation, processing, dispensing structure and and how they're organizing?

[00:15:18] Is there anything that you've noticed or are concerned about or excited by in terms of how New York is approaching this or concept? They're talking about it at least.

[00:15:26] Yeah. No, that's such a great question. And, you know, it's so funny that you should say that, but because I was just talking about this the other night, I you know, I think that what New York is doing is it's kind of figuring out how everyone gets their piece. This is what New York is. New York is a union state, which means everybody gets a call. So the reason why things haven't passed and everything like that is really our politicians haven't figured out how everyone's getting their cut. And that's going to look like. And that's really the truth. And I hate to say it like that, but I read up a lot about what happens and the lobbying. And I don't pay attention so much to all. Like every bill that comes out and reading it over and over, that's not really what I do. What I do pay attention to.

[00:16:15] Like I said, is lobbying and who's lobbying for what and why. And then I back who those people are backed by. Like, who are you lobbying for? Where are they getting their funding? And I go back and I'm not going to mention any names or anything like that.

[00:16:31] Our political structure in New York is very much about revenue and organization of revenue. So I think what we're going to see is we're going to see, you know, not there's not going to be home grow most likely in New York.

[00:16:49] You know, that's something I want it. And I am a big advocate of home grow. And I believe that you should be able to grow your own medicine if you effing choose to.

[00:17:00] But I just think that our government here in New York is really going to want to have control of the distribution and keep a close eye on distribution. And with Jim Crow, it's a much more relaxed environment, which I love. But guess what? I it's not New York.

[00:17:21] That's not a New York philosophy upstate a little bit. But even there, there's just there's a lot of hands in the pot, haha.

[00:17:34] And so everyone's trying to figure out where their cuts coming from. I think it's hysterical that we can't that they put an embargo on like edibles and CBD in New York City. I think it's absolutely hysterical and preposterous. It reminded me the first thing I thought of was the extra large soda drink.

[00:17:54] I'm like this. What it really comes down to is like, I like to go the movie sometimes and I get the big Diet Coke and I'm sorry, that's my indulgence. Leave me alone.

[00:18:05] You know, they're gonna try to, you know, do the regulation and do all that kind of stuff. Like it's silly to not be able to have an CBD ingestible if in fact, that's one of the things that should be readily available to everybody. So I think if you look at the situations that are already passed and the things that were already going that are already happening in New York, that is just going to be a really good idea of what the future is to a lot of the regulation and a lot of hands in the pot. A lot of, you know, lost opportunity because our government wants to have full control over what it is we consume from dairy to pharmaceuticals, alcohol, cannabis, tobacco. Now, take a look. Now, look, the law I mean, it doesn't take a gee, I'm going to fifteen. I have no college education. It doesn't take a genius to figure it out. Yeah.

[00:18:59] Now, let's talk a little bit about the kind of social equity side of this, because I think, you know, everyone focuses on legalization and getting licenses and the industry side. What do you think the parties need to be around kind of this, the social justice and social equity side? I mean, the fact is, you know, we're coming off of, you know, 50, 60 years of criminalized cannabis, which has led to all sorts of you on unequal enforcement incarceration. You mentioned, you know, what needs to be addressed. How does it need to be addressed? I mean, from your point of view as an activist, where where are the priorities?

[00:19:35] Thank you so much for bringing this up, because I've been on a lot of podcasts and not everybody remembers that there are still people in jail right now here in New York, Rikers Island, that are serving time for petty read charges.

[00:19:49] You know, I think that it's great that Cy Vance did some expungement here in New York.

[00:19:56] And I'm excited that, you know, we are making a move into that direction. I just read I think it was at. Two or two, and I don't remember the number, but twenty something thousand New Yorkers were going to not have a record any more. That's a big deal and I'm really excited.

[00:20:13] We are definitely making a move in the right direction.

[00:20:17] And, you know, as much as we can complain about prohibition and stuff, we're making so much headway and moving in a really great direction and understanding that these people are not criminals. But there's still people in jail now. So there's still a lot more work to do. And until every single person locked in for something that is really not worth our taxpayers money to even like talk about, let alone incarcerate someone for years and years and years and spend thousands, tens and hundreds of thousands and millions of dollars on incarcerating people that are probably great family people, typically men of color.

[00:20:56] And they're, you know, like to to do that. Like we have so much work to do and helping them transition back into a very different life. I mean, these people have been in jail ten, fifteen, twenty years, you know, like helping them. It's important. And I I think, you know, Tribe Toelke stance on it is, you know, lots and lots of social equity and, you know, lots and lots of expungement, but also lots and lots of you know, I call it t._l._c. We actively love people and help people.

[00:21:33] And the people that have created the culture should have some extra rights because, you know, five years ago, even like if you got weed in New York, you were getting it from your guy and your guy was your your guy be like, that's just what it is. He was your person. He was like literally someone that consistently you did business with. And I think that those people are important to the culture because there are other legal ones that have helped push the movement by saying, no, we're going to provide a service and there is a business to had there.

[00:22:06] And there is you know, this is about, you know, consumerism really, you know. And so I think fighting to see that we are moving in the direction of, you know, to a more fair idea of what cannabis related corporations like, what needs to happen with that. But we still have a lot of work to do. I have a couple of business partners that I have a 50 1 C-3 called the National Cannabis Commission. And what our goal is we're raising for funding right now on this is Tianlang and Shirleys Rogers. And as us three women own five or see three in New Jersey. Got it. And we just are really trying to take people that have been in the transitional market and let them allow them to have the opportunity to have their own brand now by applying for manufacturing licensing in New Jersey and possibly other states, so that all these brands of people that have been in, you know, off the market can have an opportunity to come on and have a real business and and do exactly what their dream is.

[00:23:20] And so I'm a big proponent of working towards more social equity for people. That has been part of the culture, kind of like as a legacy, you know.

[00:23:35] Yeah. I mean, you know, unfortunately, the folks that were in the market, you know, 10, 15, 20 years ago kind of have taken it on the chin for the most part in terms of, you know, suffering the consequences of caramelization. And then. Yeah. I mean, the expungement, you know, at least kind of stops the wrong. It doesn't necessarily.

[00:23:52] Correct. It doesn't get it. It isn't going to bring it back to an even playing field.

[00:23:57] Yeah, it's been interesting to me, but both in terms of just a general how to counterbalance or correct the kind of social injustice that's happened with cannabis over the last 20, 30 years, you know, giving additional opportunity for those folks that have been in the market, but, you know, have have been kind of penalized for it. You know, in this new cannabis market, you know, giving them fair or, you know, a reasonable shake at it to kind of compensate. But also, I think a lot of the folks that actually know the product and know the industry and how it works and how to make it happen. You know, are not able to participate because of criminal record. So that's a kind of irony from it. From a point of my point of view is that, you know, in terms of how do we develop this market and develop the industry, will some of the people that are probably have the most knowledge and the most experience, the most capabilities in it have actually been excluded from it because of the way they've set up licensing laws? I think that's unfortunately I think that's the that is some of the things that people are still grappling with.

[00:24:54] And I'm going to permit from my point of view, it's what makes this industry so fascinating from a business point of view is because you have this social history, the social. Injustice aspect to it, and I think as it plays out or as it gets corrected, it will be interesting to see how it impacts the growth.

[00:25:10] Yeah, no, I totally agree. I totally agree.

[00:25:14] So talk to me a little bit as a woman owned company, as you know. How does the gender side of this plan to cannabis? Because I you know, I've I've known women grow. I've had a few people on the program around it. Why is cannabis so interesting from female founder, from female entrepreneur point of view? What are the opportunities it presents? What what are the connections that you're finding? Why? Why cannabis?

[00:25:40] I think it's so interesting because so many women that I know use and know and love cannabis.

[00:25:51] But yet our number is actually in the industry. Really don't show that. I know it does show it because it's way more than any other industry. But, you know, people always think that it's gonna be so much higher. But it's like like 20 percent, you know, somewhere. You know, there was a number that came out over a year ago that's a twenty six percent. But there were some new numbers that were more down towards 20. I like it.

[00:26:17] It seems like there's, you know, a lot of women and power men in cannabis because there is the worst small community, you know, and there's been a lot of networking events in New York City besides women grow, which is obviously a little women's on track. And it's supposed to be we still invite men, though.

[00:26:38] It's not. Any time brings up for sure. I appreciate them so much.

[00:26:43] But I think that, you know, when I stand in a room in a cannabis event nine times out of ten, it's like 60 or 70 percent men specifically.

[00:26:57] Boy, men are hate it. And specifically, you know, in suits, meaning more like a bit, as, you know, a very like, you know, white collar type thing.

[00:27:10] And so I think there's a lot of opportunity for women to come in and dominate the industry.

[00:27:16] But like this, how bad do you want to get out there?

[00:27:20] So my stance, as you know, a woman foundering dare's, I can definitely speak for her on her behalf, that we empower women to get involved in cannabis and we are inviting women to be part of our team who may not actually have a background cannabis, because we want to give these amazing women an opportunity and help push those numbers.

[00:27:47] Now, for me, I'm not stopping ever with, you know, being a woman activists in the cannabis space until it's at least 50 percent. Men aren't smarter or better than women. We're equal. You are just different. And in some ways. But like I said, like everyone is different in some ways. So rather than, you know, sit here and say, oh, you know, I wish more women were in cannabis, I'm actually helping grow the number as best I can. I don't do that.

[00:28:16] And so the day I die, that's just that's just what I'm passionate about. You know, and being part of women grow has helped me significantly. They have given me so much education in elevation. And let me tell you, Bruce, the sisterhood of women and cannabis is so tight. I mean, I am so thankful to be part of like such a tight knit community.

[00:28:45] You know, I've been impressed having having known and worked for a lot of women in the cannabis space. It is one of the really interesting and unique things about cannabis, I find is that it is it's very present. It's very powerful. And it, I think is one of the few industries where there's so many changes still going on. There's a lot of opportunity to really shape how this industry formulates. I want.

[00:29:07] So I think it's I think it's great to see what tell me about what you're doing next. Where where does can be go where we're going to see you. What are you focusing on? What are some of the things you've got percolating? What can we expect in the coming months?

[00:29:21] Well, on you can expect a lot from tribe tokes because my commitment obviously these to the brand where I'm the chief marketing officer officer usually is the CEO, which is great because that's not the actual position that I'm interested in ever. So it's just that we have such a great unity here in the showroom. We have a really cool you've been to the showroom in the meat packing district of New York City. And so her and I are doing a lot. Expect to see some great and beauty. I'll send you some goodies. And tomorrow I'll get them out. We have a mask. Mehdi's kale and spinach mask. That is absolutely not just I'm I'm obsessed with it and I was like I didn't think I could actually be more obsessed with something that I use for my face than this.

[00:30:17] You know, I was like, this is like, I couldn't even believe it. And we really put great ingredients in it. Of course, we have the signature eye cream, which everyone has kind of tagged as the cream of the cannabis industry, which is again, such an honor. We're really seeing astern and a bunch of other great products. Of course, we have the most amazing CBD babes and we have them right now and six two-piece specific troop profiles that are like real triptans. We use real ingredients and we have everything lab tested. We're doing everything the way that the best lead to educate and Ellerby our customers is by telling them exactly what they're getting and why we believe in it. So that's kind of like what we're really focusing here on Tribe toques with, which is great.

[00:31:05] I'm super excited about it. We can be doing something new. So, you know, of course, like I love being with Can Gather and that was such a beautiful opportunity, but I wanted to do something more community based.

[00:31:20] And so along with a few Almen business partners, there's four of us. We've formed an alliance, a cannabis alliance here in your city where you can join the alliance and be part of a community that is going to help highlight and feature people and businesses that are 420 friendly. And it doesn't mean that you are like smoking or whatever.

[00:31:50] It just means like this is a veterinarian who also smokes cannabis. And I love my vet for that. He's amazing. You know, and we have great conversations about pets, CBD and things like that. And I love that fascinating space. Yeah, it makes me feel so comfortable. But also, like I my electrician that just came in and did some new lighting up on my rooftop of my apartment. I live on Staten Island.

[00:32:17] And, you know, he saw my bong and I was like, shit. And he was like, oh, look, we do. We got talking. And actually, like, I helped him because he's like one of them is on a medical card.

[00:32:28] Like, that's the kind of people we're bringing together as people that like want to push the movement together and you start doing commerce with each other and collaboration and stuff. So we're gonna be a who's doing these?

[00:32:40] And then I believe the anchors, Hudson Terrace, Lieberman, we're going. So that Elstone and and yeah.

[00:32:47] In January and we'll be doing some smaller events before that. But that's really the Dynex really amazing thing that I'm I'm doing. And there are some great speakers that we have lined up and some panels and some innovations and progressive thoughts. And also we're doing it in a different type of platform. So it's not just sit there and listen to people talk for an hour and fifteen minutes. There's a lot more networking, there's a lot more interaction. And I can tell you it's going to be lit.

[00:33:19] I'm excited. I'm excited.

[00:33:21] And the last thing that I'm doing is on I have started a Web site called Cannabist, which can be and it's going to be really just a cool collective where I'm forming a board of contributing women writers and they are part of the collective. And so all of the revenue that comes in that's split between myself, my editor, and all of the women that are part of the collective. And they have the opportunity to access Sonnie for education and things to help push their careers. And so rather than just have something that I keep for myself, which is great, I love to make money.

[00:34:00] Bruce, don't get me wrong, I do support engineers. That's important.

[00:34:05] And I'm not afraid to say it. I also believe in giving back my right under all goal is to be able to be a philanthropist and the women's health and fitness space and really be able to.

[00:34:17] I'm a been a plods instructor for over 20 years and I'm the Lululemon ambassador, a legacy ambassador. So I'll be in a legacy for the rest of my life with that company.

[00:34:27] And I love it.

[00:34:29] I want to integrate all of that together and help heal the world. I know that's a big statement, but at child talks, like Dave really has really given all of us the whole team here. The thought that we can really achieve anything and have anything, it's just about, you know, putting together the strategy and following through. So I wanted to take that and help empower other women to be able to do the same thing and offer these opportunities to other women, because just going back, that's how we get the number of women in the industry to grow. Is by women empowering women.

[00:35:04] All people empowering each other, but specific?

[00:35:07] Well, I think we need more more business people making big statements.

[00:35:10] So I'm I I, you know, hat tip to the work you're doing and to the vision and the passion that you have. I think it's I think it's great. Thank you so much for taking some time today to speak on this. It's really it's absolute pleasure and honor to have you on set. I really appreciate it. Thanks for being part of the program.

[00:35:27] Thank you so much, Bruce. I appreciate it. Let's just stay right here in New York City.

[00:35:32] If people want to find out more about you and about tribe tokes and the other adventures that you've laid out here, what is the best way to find out that information and get more details?

[00:35:43] Yeah, for sure. Tried tokes dot com is our Web site and we have lots of great information and a blog on there. Definitely. Check us out on Instagram. Tribe toques is our handle. My handle is Cannabist with can be.

[00:35:58] I post a lot and I post all day and I really am here to push the movement and I encourage people to hit me up on Instagram. I have a team that helps get all the answers out and we are really interactive there. And of course my Web site Cannabist with can be dot com, which is going to be an amazing collective.

[00:36:20] It kind of looks like a girly high times type name with a lot of cool information, but it's geared towards men to great men contributing all I men. Don't get me wrong, I am I'm a woman's advocate in the cannabis space, but I love people.

[00:36:38] Absolutely. Well, I think that's a good attitude. I think really more of that. Excellent.

[00:36:42] Thank you again. And if you if you set me the mask, I will take a photo and put it on Instagram and tag you to put that challenge out there.

[00:36:51] Awesome. I'm going to get your address. Thank you so much. Thank you again. I really appreciate it. Thank you.

[00:36:58] You've been listening to Thinking Outside the Bud with Business Coach Bruce Eckfeldt to find a full list of podcast episodes. Download the tools and worksheets and access other great content. Visit the Web site at thinkingoutsidethebud.com. And don't forget to sign up for the free newsletter at thinkingoutsidethebud.com/newsletter.