Dasheeda Dawson, Cannabis Executive & Advocate, The WeedHead™

Thinking Outside The Bud - Dasheeda Dawson

Dasheeda Dawson, Global Cannabis Executive & Advocate,

Dasheeda Dawson is The WeedHead™ - a global cannabis advocate, award-winning executive strategist and author. An industry thought leader featured across multiple outlets, including a historic Times Square billboard campaign, Entrepreneur.com, Huffington Post, Black Enterprise, and Essence Festival, Dasheeda is a corporate crossover pioneer spearheading the “rebranding” of cannabis as medicine for mainstream consumer market adoption. From Target to THC, she has over 15 years of business development, strategic management and brand marketing excellence while leading teams for United Way, Target Corporation, and Victoria’s Secret. Dasheeda received her MBA from Rutgers Business School and completed her undergraduate degree in Molecular Biology at Princeton University.



[00:00:01] You're listening to Thinking Outside the Bud where we speak with entrepreneurs investors thought leaders researchers advocates and policymakers who are finding new and exciting ways for cannabis to positively impact business society and culture. And now here is your host Business Coach Bruce Eckfeldt.

[00:00:30] Are you a CEO looking to scale your company faster and easier. Checkout Thrive Roundtable thrive combines a moderated peer group mastermind expert one on one coaching access to proven growth tools and a 24/7 support community created by Inc. Award winning CEO and certified scaling up business coach Bruce Eckfeldt. Thrive will help you grow your business more quickly and with less drama. For details on the program visit Eckfeldt.com/thrive. That's E C K F E L D T.com/thrive.

[00:01:07] Welcome, everyone. This is Thinking Outside the Bud. I'm Bruce Eckfeldt. I'm your host. And our guest today is Dasheeda Dawson. And she is the WeedHead. She is a global cannabis advocate. She's also a business strategist helping cannabis companies. Her company is the we'vehad and company. We're going to talk a little bit about the work that she does. We're going to talk about the industry and talk about medical marijuana. We're going to talk about recreational use. I don't use about what is happening in the states and what she has seen in terms of the development of the industry. It's really interesting ideas here. And I'm excited for the conversation with Bushido. Welcome to the program.

[00:01:38] Thank you, Bruce. Thank you so much for having me. Excited to be here.

[00:01:41] Yes. So before we jump in to medical and adult use at the state level, let's get to know you a little bit. First, tell us about your background. How did you get into cannabis? How did you become the weed had? What is what's the story that takes us from where you were before and to what you're doing today?

[00:01:57] Yes. So I'll try to give us a brief. The longer I'm in the industry, you get longer, obviously.

[00:02:03] The industry has so many of them down. So I'm now going into four years. Now is a full time cannabis advocate and business strategist. And I jokingly say I went from target to THC because in my former life, I was a senior executive at Target, followed by Victoria's Secret. I am a classically trained PNL manager, a brand manager with an MBA from Rutgers. I did my undergraduate at Princeton. Believe it or not, in molecular biology. So I'm also a scientist, which is a very interesting combo of fashion and beauty primarily. However, my story really for cannabis starts in around 2012 with my mom that she got breast cancer and I was executive at Target. Minnesota had not become a medical marijuana state. It is now, but it had it yet. And essentially she really uses it for all of her palliative care needs. Anything that she had prior to starting chemo bad exacerbate it. And now my mom was a lifelong consumer. I mean, she is a principal educator at home. This was something that was not uncommon, but we don't really talk about it. And so now I sort of straight and narrow a student at Princeton graduate. I'm not really a user. But during that time, I just struggle with the way my body was responding to minnesotas negative 25 degree weather.

[00:03:20] Now, I grew up in Minnesota, so we definitely listed I loved it. And actually yesterday I had a conversation with someone who was just like you. I can't believe you actually say you love that. I loved my time at Target. Love my time in Minnesota. I lived in Woodbury. I just honestly, it was terrible. I was waking up like a tin woman and my mother was like, listen, you need to smoke with you. I did. And I became a closeted, you know, corporate cannabis user that I like to dub. I did not come out the closet right away, but it was something where I knew almost within a couple days of utilizing at night, I slept better. I woke up feeling better, that it was something that I needed. And over time, it became a very big staple in our in our household. I know she was going through chemo and I was doing it, but I also at the same time struggle with the fact that I was embarrassed by it. It was not something I would ever divulge to anyone. I don't know you fast-forward for years and unexpectedly, my mom passed away after beating breast cancer.

[00:04:15] And now I'm like, you know, I'm just about to get a promotion. V.P. level and corporate America. And with her passing, I think it just a light bulb went in my head in terms of how much effort I had put into my corporate positions and not necessarily seeing the benefit back. I had given, you know, nearly billions of dollars of extra businesses that didn't seem the 1 percent of that. So a different mindset. And I ran I ran away, if you will, to Arizona, which was a medical marijuana state already. My aunt was already a medical marijuana patient and I was suffering from PTSD with my mom, just passing severe autoimmune flare ups and the stress of that. And it did help me. But when I went to my first dispensary, I just thought it was going to be the best experience ever, because I've been dealing with like, you know, the hood, the plug and just what I grew up where you don't get to have conversation, you get to ask what you get in.

[00:05:05] And so I thought, oh, my God, we have a million questions and we're so much. And of course, like I said, I'm a molecular biologist. Exactly. I came in very, very hopeful and optimistic. And experience was less than stellar. So being a senior executive at for large retail, I just thought to myself, it is just getting a bad rap. So there you go. I kind of then jumped into the industry, became a consultant doing what I did for companies like. Target Victoria Secret for this is mostly post licensing companies and brands, they already are licensed to operate. And, you know, building them from the ground up. Doing management, consulting. Anything that was needed. Supply chain management. PNL, brand development, marketing. All of the things that, you know, you need to start a business. And fast forward today. I'm now an educator. I've written a workbook and I have my own products coming out. And I've been able to transition from being a consultant to more focused on the WeedHead, the WeedHead and company. So it's been exciting, but it's really about education and empowerment for people like myself are corporate. To Cannabist crossover professionals that want to show the new face of cannabis to mainstream commerce gurus with people that are coming out of kind of corporate America into the cannabis industry.

[00:06:15] What are what was kind of surprising? What was not surprising as you kind of got into the business side in terms of how things worked or didn't work or expectations that you had that you were there or not there? Tell me a little bit about that transition.

[00:06:27] That's a great question. It was a difficult transition, to say the least. I wrote a little article for I interactive one or I went digital and it was my confessions of a cannabis corporate cannabis crossover. And part of it is, you know, you believe a lot of things when you consume cannabis in the illegal market, especially growing up in Easy, Brooklyn like I have, and knowing that there's severe consequences as a result of getting caught with enough. Sharing that moment with someone where you do do that has always felt like sacred in some ways and always felt like, you know, we really are our family. They really know me because I won't share that all the time. And we go to the West Coast and this is part of the culture and people are trying to do business deals. At the same time, I think you get a little bit of a misconception about that. Sharing the joint is like sealing the deal. And there's a lot of people out there operating that way. And that's but that's not, you know, a typical business fundamentals. It was a struggle to get people to sign contracts, understand mutual NDA, even to uphold the contracts that you do sign. I think some times people call it the Wild, Wild West. And it was even in Arizona a much smaller market than California, which I was very strategic. I did Arizona and Nevada purposely stayed away from Cali because it was a lot bigger initially and then eventually transitioned there when I'd already developed a bit of more of rapport and name in the industry.

[00:07:47] But yeah, I think struggling just with business fundamentals. And then the last thing is that a lot of people reinvent themselves. So you could be one day casting cards and the next day. Absolutely. The CEO of a company. And and that was a struggle because, you know, places like Target and Trade Secret, there's tenure and MBA, as you know. And so it was a struggle because I'm navigating a lot of informality. I often joke and say that my Princeton MBA sensibilities were needed just as much as my Brooklyn ones because I definitely had to act like know I'm from the streets too. So don't play me, because that was very much the wild, wild West initially. I've never had to do that in any business dealing of a higher corporate level for any of the companies I've worked for. It's changing. And now that the East Coast is sort of turned on, I'm seeing that the East Coast is just more serious business people. And so that's demanding a bit more formality, whereas the West Coast is always being is just a lot more laid back. And, you know, we can't be about business structures and real money raise and deals. And it just it seems odd that people are so laid back about that.

[00:08:53] You know, a little more cut and dry. No. Yeah. So then tell me about the we'd had like how did that how did that brand come about.

[00:09:02] Like what was what was it like or what was the intention. Motivation creating not you know, that kind of thought leadership element and how what what are the goals and intentions are.

[00:09:12] I'm not sure. I came up with the we'd had immediately as I came into the industry, primarily because I'm a digital expert and understanding sort of the SVO and how now go daddy and multiple other hosting sites are really pricing names. I was shocked that it was still available at 11:00 at night because they really got it for eleven ninety nine. I absolutely did. That's where it was. As far as the industry is concerned, best investment I've ever made, and I do tell people that I am a digital real estate. Kind of like a landlord. I have over 100. But if you come with are you are all you think is going to have some power that you definitely want to get it. But I bought it not thinking I was going to build on it.

[00:09:51] It was sort of like when you buy Aunt Place and Monopoly and you don't build your hotels yet, you know. But within three months, someone was offering, you know, eleven hundred dollars for and I was like, oh, my gosh, like, that's a ridiculous return on investment for an eleven ninety nine eleven dollars and ninety nine cent investment. Right. So I knew right away that in three months in the cannabis industry is dog years, but in three months that name became so sought after. And I still get multiple bids for it. People ask me. But now I've built on it around the same time. I had already gone to a few conferences that I started to see that there was a lack of visibility, especially among people of color, women of color around the new face of. Cannabis I'm a consumer, I have autoimmune issues. They don't know if it's M.S.. They don't know if it's lupus. But cannabis is the best medicine for me. And I'm not ashamed about that more. And I wanted to figure out as I was stepping out into the light how I could do so without being ashamed. And I just went back to sort of my brand marketing roots. I understood that everyone has a perceived notion of weed had already. And if I'm the exact opposite in my education level, my level of productivity drive, you know, accountability, then I can turn sort of the dime on that. I can't rebrand just by being myself under this name. And so I've been that since 2016. The weed had changing, you know, the brand identity around what that actually means.

[00:11:11] And in fact, I'm excited because I'm number three or number two. When you search WeedHead at this point now. So really doing what was doing on that side. You know, also socially adding a different layer know to what people think. And so that was the intention. And it was first to just also document what I was going through. People couldn't believe it. You know, you went to Princeton to sell weed. And I'm like, no, I'm not selling weed. But look what it look, exactly what I'm doing. And now it's transition to after writing the book and seeing such success initially with the first edition. Now on the third edition of How to Succeed in the Cannabis Industry. It's a workbook. I just felt like we need more people like myself to educate more the community. I want the consumer base to be re-educated. That's the only way the market is going to work. We'll talk about that. I think it's some of what we're going to discuss today. But so that's the purpose. It really is like I'm going into places and I see the businesses that are like kind of trying to educate themselves, but they don't have enough traffic because they don't really take the time to re-educate the consumer base. And so I think my background allows me to do exactly that. And that's what the WeedHead and company is about, creating content that people can consume that will give them re education regarding cannabis as medicine, social justice and advocacy opportunities. And then, of course, how you can get involved economically or build equity.

[00:12:25] You know, to tell me a little bit about the workbook and who it's intended for, how you intend for them to use it. What is the outcome that you're looking for? By providing kind of providing this or helping people, what what are the goals for the people that you want to target?

[00:12:39] Sure. I got a lot of questions when I first started tracking my time in the cannabis industry through the weed head dot com. And it really was just fundamental, like, OK, there's a need for people to understand how to navigate the path of crossing over their skills. First of all, by the way, I play basketball. So I use a lot of basketball. That's good. I like it. So crossing over their skills into the NCAA and being cross over. So I think I know how to do it well. I basically wrote the book is Cheat Codes. If you are professional or an entrepreneur right now with credentials and whatever, you've sort of been skilled at whatever you've been doing, like what I was doing was MBA and doing brand building is management. How do you cross over without getting into the different potholes or sort of issues that people have gotten into? Myself included. So I took all the learning that I got initially and created, you know, a guide and I call it the picks and shovels shot strategy because I really think it's, you know, similar. This green rush to the gold rush. I kind of feel like I focus on how people can get involved on the ancillary side.

[00:13:40] Not every resident we ever touch a plant. In fact, the more that Arkansas gets further along and their marijuana efforts, the closer Wal-Mart gets to cultivate ourselves. We don't have a Wal-Mart weed. So it's sort of how do we take advantage of the groundswell that the overall industry can create for other types of professional abuse. And so that's what the book is for. It's written at a fourth grade reading level on purpose, because I do feel like people forget that that's actually the reading level, which America currently is. And it's meant to be simple, but it is a workbook. So I have over ninety five self-assessment questions in the workbook as I go through the entire industry from the router to the tutor, like every sector. And in places that people haven't thought of in identifying sort of that whitespace if I want more people to get into the industry. But it seems so difficult when you just think about it as a cultivating, dispensing and the ridiculous sort of licensing process with that. And this is sort of that. OK, here's the way you could do it if you want to put the work in.

[00:14:37] Yeah, well, I love it because I think it puts on to really interesting and important facets of the industry. I mean, one is that not everyone is touching the plant. You don't need to be putting seeds and soil to have a business in the cannabis industry. There's so many ancillary product services that go into this to actually make the industry work. And it's just knowing how to, you know, how to pivot your skills and when we need all sorts of capabilities and all sorts of experts in the cannabis industry and figuring out how how you can take what you're an expert in and whatever other industry you're currently working on and find application of cannabis is it's really it's really important, I think, that there is a great BRID approach. So let's talk a little bit about the markets. So we've got this crazy situation where federally illegal states have legalized it in different levels. Some states are going medical, some states are adding adult used to that. What are some of the things that you're seeing as states are kind of developing and these. Enemies. It's kind of like we've got 50 separate economies across the country. You're at least 30 something and depending on how you're looking at it, but these different economies. But what are you noticing about how states are legalizing how that's impacting the economies, the cannabis economies in these states? What kind of trends patterns are you noticing? I guess. What have you seen so far?

[00:15:47] Yeah, I think you hit the nail on the head. It's like everything is so segmented. And for someone like myself who is just that, I must have problem solver.

[00:15:56] It reminds me of a Rubik's Cube where you feel like you finally figure out is like a three dimensional. But then, like, you're like the whole all the other side is still a hot mess. And so I feel like sometimes that's how I feel when I'm going into various markets. I'm excited about some things I'm seeing. But then I also feel that there just are some things that are still a hot mess. I'll also say just going back to the last note that we talked about, there is a little bit of that legitimacy is still missing even now. You know, even though there are still so many states. And that's partly why I'm such a pusher of if you worked and you've done this before in a mainstream or regular quote-unquote industry, please come and teach and be a thought leader here so that we can move faster. So that is definitely a overwhelming trend that we still have some of the blind leading the blind. When we come to developing regulations, because you have the people who already own who are lobbying and they are coming in with very specific set of beliefs. And most of those people already own it. Like some of the older markets, Kallie in Colorado, Washington, they don't really know a lot about business or about supply chain or optimization or just some of the things.

[00:17:06] Consumer protections. Compliance. I can go on and they push, you know, some agenda. And then you have the big companies that are coming in from the outside and they really only care about how quickly they can buy up the market and not as much about the patient or the consumer as they are pushing another thing. So we're getting this push and pull of people who are not really credentialed to say what should be for the right thing. But they do believe in the plant where people who maybe have those credentials, but they only care about what's the money grab. And so that's a big trend. And it's impacting, I think, the success of markets, because all the while this is still happening at the B2B level, business to legislative level. Consumer and community level has been left behind. And as a result, you're seeing some pretty negative feedback in the revenue. So, you know, people were really shocked to find that in 2018 after legalizing California's legal market actually went down. And meanwhile, their underground legacy market is still increasing. And in fact, increased quite significantly because they regulate it out of the market. Quite a few brands. Brands that had already developed some level of loyalty. If the goal and I have to say this all the time, the legislators.

[00:18:14] But if the goal is for us to literally transition the consumer base from the illegal market to the legal market and, you know, tax and regulate it. Right. Consumer protection, we're not making that happen with some of the decisions that we're making. So that's a that's a big kind of it doesn't matter what market. I mean, I'm seeing sort of this whole. I also think another whole is for the medical markets that have come online have been the health professionals. Right. We're not bringing them into the mix. And so if we don't have our trusted professionals saying, hey, this actually does help or it does do something, the consumer base, again, sort of fails to meet what the expectations are at that B, B or business to legislator kind of conversation. They're predicting all this revenue in New York, and yet they still struggle to figure out how to get their medical market to work. And it's partly because we still are leaving the consumer at home confused and still kind of like I'll just use my plug because I know this cat. I've been doing it for 20 years. But, you know, we have a relationship. Why would I change my behavior? It has to be very compelling.

[00:19:17] What's interesting is, I mean, there's there's somewhat related or the earliest they're intertwined in the sense of, you know, if we're really trying to sort of legitimize a market, take what is now kind of this black market activity and bringing it into a regulated consumer protection and all the benefits of.

[00:19:34] You know, there's there's a set of dynamics that or or making that and making that happen and preventing that from happening. And then there's this whole kind of medical side, which is kind of a different beast in terms of, you know, trying to integrate into kind of a health care, you know, medical care system. This new product that can be used, you know, as a mode of treatment. I mean, I guess. Do you see these I guess how separate do you see these these different markets? How intertwined do you see them? I mean, is there is there kind of a right way or at least do it as you've seen, states kind of implement these different policies in different ways, ways that seem to work better and not work so good in terms of bringing these markets to fruition?

[00:20:17] That's a great question. I was just sitting talking about this. I feel like we are stunting the growth of the medical markets because that's always sort of the way. Almost every state has started.

[00:20:29] With legalizing medical because we can at least convince the general public or the legislators that, hey, people who are sick deserve to get help. Whatever it is. But, you know, it's mostly the case that we're legalizing, whereas people who are really sick for some states or people are sick and we're gonna give them some of what they need because we haven't actually done enough research or we don't really take into account the health professionals and what they may or may not know. Right. And try to close that gap. So then the race becomes because it doesn't generate enough usually or Zeppo, New York has the largest underground market in the world. So we believe over 2 billion dollars a year in sales. You can like order right now on an app illegally in New York and get delivery. Meanwhile, there's only ninety thousand, just about ninety five thousand patients in the current medical marijuana program. Why? And that's because of the barriers that are created in setting up the program's regulatory structure. And then once we do that, we make it difficult to become a patient and then we say, oh, it didn't work. So now we have to race towards getting adult use because that's where the money comes into play. I think the the challenge in the right way to do it is the reality is, no matter when you use cannabis, whether you're choosing to do it, an adult use or it's been recommended by a physician because you have a very specific ailment.

[00:21:50] There are health and wellness benefits. This is a wellness plant. And the minute that we decide to speak to that narrative, it will change the way we view it. I often look at cannabis period specifically now CBD on the side because that is legal like a siberry in the early 2000s when everybody like, oh my God, it's like super fruit. It became like the thing that everyone put in. Like everything. Once we realized it was good for us, that's the journey. Currently, cannabis is on, but we're fighting an internal battle because we spent almost a hundred years demonizing. So there's a lot of difficulty for very smart people, doctors, scientists to overcome the demonization that happens when you're even in your training. I mean, I went to medical school, I dropped out because I didn't really love the pharma aspect of it and it didn't feel like caring for people. I was like, fine, let's do business. But. But now there, you know, I learned about marijuana. We learned about cannabis. But we don't learn about the endocannabinoid system, which is the system inside our body that makes our own cannabinoids that look very much like THC.

[00:22:50] But we learn that if someone has the endocannabinoid system somehow impacted or evolved, it means that they're using an illegal substance and we need to call social services. That's what we learn. So it's not a science based understanding for the health community. And I feel like that has been a real miss for all the markets. Counseling ahead, the longest running medical program. And still most of the physicians there as I work in that market don't really understand the endocannabinoid system well, somewhat.

[00:23:18] And why? I mean, why is it essentially that we're not training them in medical school? Is there? I mean, what it seems to be kind of the crux of the medical most medical programs is that if you don't have your physician population, you know, at least educated if not on board with us. It seems like your chances of success of having a good medical marijuana program on a state level is is is no great that that's you hit the nail on the head.

[00:23:45] I think the complication becomes state versus federal. So we've intertwined all of our institutions. Let's take Rucker's. Yesterday I said, listen, New Jersey graduates. Twenty two thousand scientific graduates per year records should be the University of Cannabist. We'll talk with the way we have New Jersey set up right now. It's a very, very broad medical program. You can get in. It's pretty accessible, but they're not willing to do that. Because while they may get state funding and they are the largest educator for the state, it could impact their federal funding. So and so.

[00:24:15] So they're were sort of worried about money and having federal funds restricted if they start having cannabis integrated into their medical training programs.

[00:24:24] Absolutely. And not just medical, but any undergraduate, whether it's any any program, whether it's business interests, technically. And I only learned this recently. But technically, the law puts that if you're trying to even teach someone how to do something that is with a Schedule 1 get out drug, it's like a kid cause impacts it like grants and such. Of course, I don't think anyone's looking like that closely, but I think the impact of, again, you know, almost a hundred years of a certain amount of perspective on marijuana even have consumed it around. Cannabis has made it difficult for the university leaders to really get past that. And so there's fear and that's just not a risk they're willing to take. The same way it's not a risk for Wal-Mart to take right now, but they will send out little, you know, people's groups, strategic consulting groups to do the work and, you know, educate them so that they're ready when it does become federally legal. I would say educational institutions only would have that type of ability or funding to just say, oh, we're going to put a task force on it a little so early. Yeah, it is. It's a. Catch 22. But I think we have to push at the state level to say, hey, if we know that this is going to impact our revenue at the state level, then we have to hold hands and say we're going to push for our state universities to have money set aside for task force. Maybe it's included into the way we developed the regulatory structure or what the tax revenue is actually used for. To date, that hasn't been done well either. And Colorado literally is sitting on some tax revenue that's like on, you know, on allocate it. It doesn't have a place in Oregon that recently was the case that they just formed a group that has identified diversity businesses so that they could spread the equity. But we really don't see really too many plans that are well-thought out on terms of what happens with the tax revenue other than it going into a general fund.

[00:26:20] Have you seen any states kind of tackle the education of existing physicians? I mean, you know. Well, you know, a large base of trained practicing physicians that now are in a position to be a part of this process, part of part of the medical marijuana process inside of a state. Where do you see states doing that or do you see them doing anything effective in terms of outreach, educate, kind of promote cannabis within the physician world, inside the state?

[00:26:51] I think Pennsylvania's doing probably the best job and it is poised to be one of, if not Doug, largest medical marijuana state. A lot of people don't know it did legalize for medical marijuana. And there are B8 major institutions, Thomas Jefferson University, Drexel, they're all kind of holding hands to say, we know that this is important and working with state officials to try to figure out the best ways to start integrating it and launching various programs. I think there are definitely leaders in the country and in some states like Florida, which is also a very large medical marijuana program for the country. They're utilizing the fact that the U.S. farm bill has legalized hemp and they know at least enough to know that have the marijuana are part of the same scientific genus or they're all cannabis. And there's a lot that we can learn scientifically and teach without touching marijuana. To be perfectly honest. So they've implemented more on the agricultural side as far as agricultural science. And I'm focusing that on have I think New Jersey has exactly that same capability. And there are few states just because of the universities that are involved there. I point to New Jersey because 14 of the top 20 pharmaceutical companies in the world are based here.

[00:28:04] I call it farm country. I just feel like we should be doing. You know, I'm brooklyn-born Jersey educators. I kind of feel like we should be doing a bit more so. But those are the two states to me that sense passing their medical marijuana bills have really led the way even in Florida, minorities for medical marijuana, which is the organization that I am a part of, that's why I do my advocacy work. But the chief strategy officer there, we were able to get put into the the regulatory structure that for every medical marijuana patient that signs up and gets a card that pays for it. I think it's fifty dollars. Five dollars of it goes to fant you for agricultural research surrounding hemp. So there's some unique things that are happening. But believe it or not, it's more not top down from state. It's ground, grass level, grass roots moderate, some medical marijuana, cannabis businesses and organizations like normal cannabis, cultural ourselves associations, Students for Sensible Drug Policy, DPA, they're all all of us working in coalitions in our various states, trying to work from the ground up to push unique and innovative programming that the state can take advantage of legally.

[00:29:06] And what what's your take on the adult use side of this? Do you think that we should just focus on medical for a while? Do you think, you know, getting this don't use kind of skew the market? Give me your take on on how that sort of it's playing out.

[00:29:20] I think adult uses important, too. I feel like I stopped calling a recreational and start calling adult use when I had an epiphany that it's like when you get an ibuprofen eight hundred milligram that you get a prescription for versus going into buying the 200 milligrams. Now in that bottle, I could still get a hundred milligrams if I take four. But I have the right as an adult to use it. You know, when I want at my discretion without a prescription, I think that's how cannabis should be treated. I think there is a lot of data showing out of Colorado and California that this is a replacement for alcohol, which we found to have a lot more debilitating issues on the body. So it's a replacement for nicotine and cigarettes as well. So we think from a public health perspective, it's definitely moving the needle in the way of better. And I think that that needs to be pushed more. And people should, as an adult, have that right to use it however they want to. If we know that it's actually better for us than some of the other adult use things we already have on the market right now. And so I believe in adult use and I'm a proponent of it. I'm just not a proponent of it in lieu of a medical program or not supporting, you know, not telling the wellness factor of the plant.

[00:30:29] The story behind adult use is sometimes you get it to markets and no disrespect to any of the brands are about to talk about because I've smoked them and I think they're great. But, you know, whether it's Cheech and Chong, Wiz Khalifa, Snoop Dogg would be at my like we get lost in the celebrity and the some of the stereotypes where there's hippie or hip hop. And we're still forgetting that this isn't about a spliff or a blunt or a joint. In some ways, it truly is about creating balance and homeostasis in our endocannabinoid system, whether it's through an infused drink that you want to do after work the same way you would do a beer. It's a better alternative for you because you just walk a mile and you now have some inflammation at your feet and you know that that's going to help resolve it too. So I just I think we can tell the story more holistically and it will be more successful even on the adult side, because if someone knows something is good for them and they have the ability to buy twenty one. Oh, but why wouldn't they try it, you know. But right now it still feels like a taboo. Yeah.

[00:31:23] Interesting to want to find out more about you, about the we'd heard about the work that you're doing.

[00:31:29] What's the best way to get that information on the website so you can check me out at the weedhead.com. And I also had a weekly zoom cast. It's a video podcast with my sister, I Dawson and the cannabis socialite. Because we're all over the place usually. And this is a way for us to check in. That's every Saturday at ATING ipsc 11:00 a.m. ESV and that you can find on the weed head dot com as well. I'm all social media as the cannabis CEO on Instagram and Twitter and you can find the weed head and company at the weed head co. On all of the platforms.

[00:32:07] Amazing. I'll make sure that all those links are in the handles are on the show notes so people can click through and get those to see that.

[00:32:12] It's been a pleasure. Thank you so much for taking the time. Great conversation. I think it's really important that we really kind of think about the cannabis, the medical side of the cannabis market and how it's really impacting adult use and vice versa.

[00:32:24] So thank you. Great insight and really enjoyed it.

[00:32:27] Thank you. I appreciate you having me on on the show, Bruce.

[00:32:31] You've been listening to Thinking Outside the Bud with Business Coach Bruce Eckfeldt to find a full list of podcast episodes. Download the tools and worksheets and access other great content. Visit the Web site at thinkingoutsidethebud.com. And don't forget to sign up for the free newsletter at thinkingoutsidethebud.com/newsletter.