Rami Sahhar, Founder, CEO, CliqueMJ

Thinking Outside The Bud - Rami Sahhar

Rami Sahhar, Founder, CEO, CliqueMJ

Rami Sahhar is the founder and CEO of CliqueMJ, an all in-one-platform that enables dispensaries to communicate with their customers effectively, without the need for spam-like text messaging methods.- allowing dispensaries to be able to better retain customers.

www.cliquemj.com
support@cliquemj.com
https://www.instagram.com/cliquemj/


EPISODE TRANSCRIPT

[00:00:01] You're listening to Thinking Outside the Bud where we speak with entrepreneurs investors thought leaders researchers advocates and policymakers who are finding new and exciting ways for cannabis to positively impact business society and culture. And now, here is your host Business Coach Bruce Eckfeldt.

[00:00:30] Are you a CEO looking to scale your company faster and easier. Checkout Thrive Roundtable thrive combines a moderated peer group mastermind expert one on one coaching access to proven growth tools and a 24/7 support community created by Inc. Award winning CEO and certified scaling up business coach Bruce Eckfeldt. Thrive will help you grow your business more quickly and with less drama. For details on the program visit Eckfeldt.com/thrive. That's E C K F E L D T.com/thrive.

[00:01:07] Welcome, everyone. This is Thinking Outside The Bud. I'm Bruce Eckfeldt. I'm your host. And our guest today is Rami Sahhar. He is founder and CEO of CliqueMJ. We're going to talk to him about what he's built in terms of a business to really think about how dispensaries can better communicate with their customers, how to provide an online platform. Excited talk about this. I think this whole idea of how do you build relationships with customers given the regulatory advertising situation we're in, in the cannabis space is a key one. Cannabis is regulated industry and somewhat complicated. So I think solutions that help dispensaries help brands connect better with their customers is going to be an important part of this. And CliqueMj has done some really interesting things. I'm excited to talk about the technology, how they've approached their story with that. Welcome to the program.

[00:01:52] Appreciate it, Bruce. Thanks for having me this morning.

[00:01:54] So why don't we talk a little bit about the background? I'm always curious how people get into the cannabis space, how they start cannabis businesses. What was your background? What's your story?

[00:02:03] I'm a business guy, so, you know, I was raised by a single mother. She's been a businesswoman all her life. So for as long as I can remember, since I was like ten or eleven years old, she'd take me in and do sales at all her stores. And then so the skincare that she was an issues exclusive agent for. So, you know, I had the upbringing paved the way to what I am today. But, you know, we did move in, too. We did go through a couple of obstacles. I moved from two industries. So I started off to in law school in London at Brunel University, the deaf for two years. And then I decided that law wasn't for me. I've always wanted to be a business man and open up my new company, but I didn't really know what what I was what I wanted to start in the first place. You know, after college got a subsidy, I came back to the states, did my whole business degree, graduated. Then I got a job in a small little country called Catarrh next to Dubai. They had like the highest GDP per capita. It was nice as a developing country, beautiful country. And I started working there as a business development executive for a contracting construction company. With that, we were like forming joint ventures between the largest contracting companies in the MENA region where we we'd both go tackle projects such as Metro's infrastructure, stadiums and so on.

[00:03:18] So that gave me experience to start and close large deals within the construction world. And we were actually a really small team of three. We're forming these joint ventures. After that, money started to come back home. Co-founded a skincare company based out of Newport Beach. It's a hundred percent pure and natural. No preservatives, no parabens mainly got into that because of my mother. My mother asked me if I wanted to get on board. She was starting this new company and she had the distribution on control. I was like, that sounds like a great idea. I get great experience, so why not? So we rolled with it and now would supply stores locally, hopefully moving into sprouts Whole Foods. And it's still private generating money. And since that how I started it was click and Jay is it's a funny story. I was sitting with one of my buddies and he was visiting me from from abroad. And, you know, obviously, we would show and and he's new to California. So he's all about the California weed and who's trying it out. And he got hungry and I had no idea what to get him. And he started getting hungry every single night.

[00:04:21] He was in health, became a battered.

[00:04:25] Exactly. It became a pattern. And every day I was like, what am I ordering you? Like, I'm trying and save money on this and that. Like, how come these advertising. How can these restaurants or entertainment stores aren't really advertising to us at this point? I mean, you know, we consume cannabis and food goes hand-in-hand with it on a daily basis. So I noticed that really nobody is really targeting cannabis consumers and mainly because of the rules and regulations that have been set for us. That being said, we decided to put QR codes on dispensary exit bags and start advertising non cannabis businesses to the cannabis consumer. So what that look like is you would walk into a dispensary and get this exit bag in, which is a part of the rules and regulations set forth. You're not allowed to walk out of a dispensary without the product being that that child resistant bag. You get that bag. There's a QR code on every side. On each side of the bag. You shared one side with our Click MJ app. You get a food deal or entertainment deal within a 10 mile radius of the store. You scan the other side and you're getting the cannabis deal for that same dispensary.

[00:05:27] So that work well, it was a. My. Because of the bags and. But what was great about it is that the dispensary called this up and like, hey, guys, you ever generating us so much money? In fact, it was about $13000 and two weeks and a half. But forget the bags. Can you just take this discount? We'll send you this picture and the scoop on code and send it out to the people on your app since you have so many of my customers on it. So we did that and we started recording the data. And the data actually blew any loyalty program out of the water that was operating in the space. So I was like, OK, maybe we should just forget about the bags it a little bit and just start the loyalty program based on the mobile app and that a couple of features so we could make it cool. And that's what we did. I mean, we made it extremely engaging to the customer because we knew if we got the customer, we got this, we could drive them to make the sale rather than focusing mainly in which is this is what a lot of people did.

[00:06:24] And that was the mistake, I believe. And the loyalty programs we have today is that they focus so much on the dispensary. They forgot the customer. And that is the biggest part of the equation over here. I mean, if the customer is not engaged with loyalty program, we have absolutely nobody that's going to come back and you're not going to be able to retain anybody in a in a good manner. So so we started to click on GFP where you could download the app, you can input your interest so you could actually receive relevant deals. And keep in mind in comparison to this, we have the text blasts, which means, you know, you walk into a dispensary to take your number. You start texting you on a daily basis with their daily deals, your loyalty points and so on. That was I was a little bit invasive. Nobody liked it. It was the only option that we had in the market. So people would keep it or they would just send us a simple text message back saying stop and just keep going back into the dispensary without knowing what the deals were, without knowing what the loyalty count was.

[00:07:17] So which really pushed us to develop this app. And as I mentioned, you download it, you input your interests. You could actually receive these roving deals from now on. And then you move over to following your favorite dispensary. When you follow, you start receiving deals. You could set that up on your own time, whether you want to push notification or not. And when you receive the deals, you move, you go to the dispensary and you start redeeming them and collecting points. And we made it. We gamified it in a sense, where when you do collect points, for example, Bruce, if you go to a dispensary X and you have five points with them and I also go to that same dispensary and you need five more points, you can go redeem at 20 percent. I can show you my points through the absolute key. Go redeem it.

[00:07:58] It's like sharing your frequent flyer miles or selling your frequent flyer miles on the on Craigslist.

[00:08:04] Literally. So, you know, that pushes the consumer to engage more with the app as well as with the dispensary. And no loyalty points are left on the table, which means the dispenser is generating more cash. And, you know, the sales are increasing. And, you know, with that being said, you know, we're up to 10000 users and we tried to make the app double as valuable. Back to that conversation where we were having in regards to the advertising of food and entertainment, we still decided to do that, but without the QR code. So we do. We offer restaurants and entertainment businesses a method to advertise by us facilitating the whole thing, meaning they would give us a coupon, we would funnel it through ad dispensers loyalty program straight into the quick MJF and their wallet would segregate into cannabis and non-candidates deals.

[00:08:51] And I guess I'm curious how you approach it from the dispensary point of view.

[00:08:55] I'm assuming there's some hesitation or they have they have some, you know, a little anxiety about sort of losing customers to the general app. How do you pitch it for the dispensary in terms of using your platform as their loyalty program when you're also having other dispensaries or you're giving users the ability to kind of move between dispensaries on the app? How do you what does that value proposition look like for them that that makes it so beneficial even if you're creating a somewhat competitive market?

[00:09:22] Definitely twofold. I mean, the cannabis. I mean, every dispensary has their own loyalty program. People don't like given a given up the numbers. So that's already invasive and that's like a thing that they don't like. Number two, it's it's a marketplace, right? You need to be just like Amazon and anything else. You need to be able to engage with your customer given the deals, be active on the platform itself so you could be able to retain the customers. Now, the next thing is, as I'm already for example, I'm already enrolled in like three or four different loyalty programs without the click MJF. Right. Well, we offer the customer is just it's easier to be enrolled in a specific dispensaries loyalty program just by sitting on your couch, getting on the app and following them. If it were for if were the other option, it means testimony's actually walk into the store and then and then sign up to the launch program.

[00:10:12] So there is, you know, the pros definitely shadowing the client.

[00:10:16] And and then in this situation and a dispensary that says, I mean, I have a couple of dispensaries that we moved over from their own mobile application onto the Click MJ app. And they're like, yeah, but we have our own mobile application and. So we're building on it. It's not right there yet. But, you know, we put in that a lot of effort. I'm like, why is that? It's like, you know, it's really hard to get at the consumer to download an ad for each and every one dispensary that they go to. Right. So that's what we strive for. We strive for a universal app for the cannabis consumer, where it's gonna be convenient for them to use at their favorite dispensaries, get their cannabis deals, collect a loyalty points, and hopefully be able to order through the delivery as well.

[00:10:57] And how are you generating or adding users to the platform? Is it mainly through dispensary relationships and Spencer deals? Are you generating? Are you signing people up independently? No. Direct, direct to consumers. Direct a cannabis users where they're getting they're just getting on a platform and then finally on dispensaries and product, you know?

[00:11:14] Great question. Yeah, we definitely get them on board it through the dispensary and we have our own marketing outreach.

[00:11:20] So we're highly involved with the local community when it comes to cannabis influencers and people who are in art and cannabis at the same time who have a following. So and we have our own advertising outside. We go to our events. So we capture the cannabis consumers from everywhere, especially when they hear about the solution in regards to what's out in comparison to what's out in the market. It's exciting for them, but mainly we get them from the dispensary dispensaries signs up the customers onto the larger platform and tell them, hey, no more text blasts down the sap, follow us.

[00:11:52] It's on your own time and it can come in and start receiving redeeming deals. We also did it only like gamify in a sense of where customers can send points to each other, but they know they already know what they're going to be able to unlock just like a game. Hey Bruce, you have 100 points you're gonna be able unlock. I got 5 percent or $5. I've got five hundred. That's where you're gonna be online. So it gives you the vision or gives you the ability to envision what you're going to be able to do, especially that counts consumer spend a lot of money. Cannabis has, as you know.

[00:12:20] Yeah, it's expensive. And I was on all the points are specific to the dispensary. I can't transfer points from one dispensary to another.

[00:12:26] That is correct. Cannot. But we have. Yeah. So the more you collect loyalty points through our system, the more we reward you with a click MJ token. That token is applicable to our food and entertainment deals and not caps. Yeah.

[00:12:39] Got it. Got it. And would I guess what have you noticed in terms of things you've had to change over time or any any big epiphanies that you've had in the product development process in terms of realizing what a particular customer need is or a preferences about how they're going to navigate or how they want to roll or. I'm just I'm curious what you've learned about the cannabis market, having provided the solution and interacted with a lot of the and a lot of cannabis users, for sure.

[00:13:05] I mean, any user absolutely has no patience when downloading an app. It's got to be easy. Maybe you need to be able to navigate and get what they want within the like the first minute or I'd say even less of downloading the app when when it comes to product development. We did notice that the cannabis consumer doesn't want to be spammed to go smoke cannabis. They just do so without being spent. Right. Nobody's to remind the cannabis consumer to smoke or consume cannabis on a daily basis. It just doesn't work that way and it's a mistake. They tried spamming the customer in order to come back in and consume cannabis when they were actually already coming in on that same day they at that text message blast. But so we gave them the option of either receiving a push notification when they received a deal or not. So it's on their own time. So we don't have to increase the up that rate on on the loyalty list.

[00:13:56] And how have you been? One of things I always find fascinating or complex about the cannabis space.

[00:14:01] It's just the whole kind of the types of products, the modalities, the all the different cultivars and how how have you kind of developed your taxonomy to help people navigate this space. I mean, I always find that both challenging and interesting, as particularly for an earlier or a new cannabis user. Just understanding what these different things are and what they mean and how they you know, what the different effects are going to be like. How have you kind of dealt with that product taxonomy, product navigation?

[00:14:29] Fisher So where we are is mainly a platform where a software platform we offered it, offer it to dispensaries and they could do whatever they want, whether they push out the deals, they inform their customers about the new brands that they have and then what their brand is specifically going to help them make them feel in regards to strain's. And I know that we really don't focus on on the effects. We partner up with other people that specialize and our more professional than us in that field. But I've been a cannabis consumer since I was 15, for example. So really when I looked at this, we built it for the crew and the people around me mainly. So there's a lot of there's a lot of pivots, there's a lot of ups and downs, there's a lot of voting force within, it seems. So we could reach product market fit with the cannabis consumer. So a lot of people have done is that they started apps. They didn't make a universal. They made it very complicated. There was a lot of news in there for the general cannabis consumer and it was just a bit much.

[00:15:27] The cannabis consumer just wants to. Couple of things, right? They want to be able to get their deals, collect their points when they spend money so they can feel appreciated at the dispensary. They want to get food deals and entertainment deals because that happens anyways. And why go on a different platform when we can offer it to them and it's user friendly and simple to use and to be able to find a store locator and the menu of the dispensary. So, you know, we're reaching out and we're reaching universal at the feedback from the consumer has been I mean, could it be better, to be honest with you? They're surprised or something out like this and they get something like this would have been now earlier. But, you know, timing is good for us. And yeah, we reached product market fit a couple of weeks ago and now we're starting to scale. So we're moving into like Oregon, Colorado, Las Vegas. We're partnered up with the largest point of sale companies because I believe they see the value in us as a loyalty program and retaining customers.

[00:16:22] Yeah, I mean, at the end of the day, we talk about loyalty programs, we talk about data and then the revenue generation that is generated the dispensary, because if we're doing our job and and capturing the traffic off of the consumer's going through the quick and Jan redirecting them to a specific dispensary, then we've done our job. And that's why we're really happy about it.

[00:16:46] And I'm curious, what what are some of the analytics that you're either using or discovering as as you get people using the platform? I mean, how much are you seeing different types of behavior or, you know, personas, you know, information that's been valuable to dispensaries. I'm just curious what the insights you've been able to develop now that you've got the user base with some, you know, activities and some use activity and results. What are some of the things you learned?

[00:17:09] Definitely. So on average, we're increasing the revenue by 33 percent after three to four months. So when we do that and we show it to a dispensary, they have their portal, they have their dashboard and they see everything that's going on anyways. And we give them all the analytics for them to make like a second decision. You know, obviously, when when we're speaking out about loyalty, we also tell them that these numbers might mean this. For example, this customer that you had as an old customer, he came in and he spent two times the amount of a new customer that you acquired and you actually spent more to acquire. And so it only makes sense for them to retain their customers so they could get them to actually spend more. Now, the marketplace marketplaces, a push because people can actually locate them and roll and start getting their deals and they can get new customers. But in regards to data, yeah, 33 percent as on average on the extra bottom line revenue. Our demographic demographics are all over the place. We're anywhere in between 19 year olds for medical. All the way up to 55 is the majority. I know it's a big range, but yeah, a little bit over that is hesitant. But you know, we built this for this age group and manage the millennials and people were, you know, a little bit more tech savvy and willing to do things in a different way in many regards.

[00:18:29] Our portals and our analytics that we offer dispensaries. That's where it gets exciting for them. I mean, they get on, they can see, OK. So this we pushed this campaign on Monday, for example. What was the reach? How many impressions that we have? What were the shares? What were the redemptions? So it's like an Instagram advertising model. So you know exactly what was happening. Be able to calculate the conversion rate and then act in a different way next time so you could generate more money.

[00:18:54] Now, are you giving them all the tools you offering kind of multi-threaded campaigns where you can do, you know, ABC testing of of different, you know, different formats, different, you know, very variations on their campaigns and then do bake offs, you know, figuring out which one is which one is doing Darst and then filtering. Yeah.

[00:19:10] Yeah. Correct. Correct. So they could do all that and they could actually flex their points, flex their loyalty points. Meaning, you know, when you walk into a dispensary as a customer, you want to be getting the loyalty points out of high value. And when you come back to spend them, you should actually be spending them on a little bit of a lower value so that the dispensary is making money. You're good with the deal. And that's how loyalty programs make money. What's out there are discount programs. Hey, Bruce, I'm sending you a text message. You're going to come in and you're going to get a 5 percent on your order or a 10 percent off on your order. That is a discount. And that is cutting into margins with us. What they can also do is we. So we offer the dispensary, the platform in order for them to offer an order for the customer to spend 10 times the amount of the discount before they get it or 20 times. So you go you get a you know, you go you get fifty five dollars off it. And it means that you had to had spend $200 dollars prior before you get that $5 off again.

[00:20:03] And so. So the essentially the quote-unquote discount doesn't kick in until you reach a dollar volume sale.

[00:20:09] Yes, exactly. I mean that's all load's program is supposed to make money. You walk in, you're supposed to make that store pay money over there. She can be appreciated and send incentivized. So you could come and redeem your you know, your coupon or it's $5.

[00:20:24] Yeah. Makes sense. And tell us about the third party, the food and. Other offerings that your non cannabis offerings they are providing and I'm curious what you're finding in terms of the categories that are particular interested in this. How are you finding them? Is there any complexity dynamics in terms of enrolling them into a program that's dealing with cannabis centers, but resistance or just kind of complexity of doing the same husband? Tell us about that side of this is fresh air.

[00:20:49] Yeah, that's a funny one. So we work in a restaurant, so we call up a restaurant and it's either and it's either a big yes or a big no. So, you know, a big no, we'd be like, you know, it goes to speak to somebody, obviously a little bit old fashioned and like, hey, we want to advertise. You'd see a dispensary customer so we can get them to come in here. They're already buying food. And it should be like, no, no, no, no. Why would I want cannabis consumers in my restaurant on a daily basis?

[00:21:17] I'm like, okay, you know, because you already have them.

[00:21:22] Exactly. She just doesn't know. So there is obviously that learning curve where, you know, cannabis consumers could be anybody from an attorney to a lawyer to a doctor, you know, so. But when we do walk into different restaurants, you like sign us up. How much is it? We're ready to go. How far is this dispensary? You know, all these restaurant and entertainment businesses who are open to it have already been trying to capture the drive and foot traffic and then and all those customers to redirect them to their stores. And then they try they go in and they put flyers into the restaurants and and they can do it online because of legalities.

[00:21:57] You can't advertise anything that is usually being advertised at 21 and below to cannabis consumer. Unless the audience is 88 to 92 percent and above of 21 year olds. In our case, it's all 100 percent. We have an age verification and we're actually implementing in a double age verification so we could make sure that we pass all these requirements.

[00:22:16] But you know, when we do advertise the restaurant, for example, I'll share a couple of stories. There was this restaurant that we had in Las Vegas and they were advertising to our users. They were giving them a free slice of apple pie with their order of twenty five bucks and up. So a week goes in. This coupon has been on the on the quick NGF and this restaurant calls us up and they're like, hey, man, we need to change. The coupon is like, what's going on is not working.

[00:22:40] And they're like, no, we ran out. We're running out of time. All right. Wow.

[00:22:46] That is that you know, that is a good problem to have. Sure.

[00:22:49] What do you guys have? I mean, what's the next coupon lets off right here? So, yeah, we pretty. And obviously we start off a month free for these advertisers. And then that was the point where we're like, okay, it's been a it's been a couple of weeks. So we're going to actually sign you Wednesday. You can start paying starting next month. And yeah. So, you know, it makes sense entertainment when it comes to entertainment. Obviously nothing liable to is a dispensary or us. So you we don't want to, you know, consuming a joint and then go racing a Ferrari around the track in Vegas, you buy anything that is applicable. And within reason, you're gonna be getting at a 10 percent off because that's our discount. That's our business model. If anybody wants to advertise to the cannabis consumer in order to enter the Click MJ network, you need to be giving a 10 percent off because you've ignored us for so long. And then this is the time to, you know, make it right.

[00:23:43] I love it. This is payback. Payback.

[00:23:46] Tell us about the Internet, the expansion at this point. So you're based in California right now. You mentioned that you're moving into a couple of the markets. How are you choosing the markets? What's your kind of rollout strategy? What are you anticipating or what are you seeing in terms of challenges?

[00:23:58] You know, just to actually get traction in some of these other markets, I imagine there's some kind of, you know, concentration level that you need to get to to have that network effect really kind of kick in. But what are you learning so far?

[00:24:09] I'm learning that we need to hire the right people. And we have been. So, you know, the right person can take you a lot of places. I don't get people, obviously, you know, Steve Jobs says this or somebody else, if I'm not mistaken, we don't get people to tell them what to do. They come and they do the things so they can help us excel. And that's why we hire them. So, you know, when I hired somebody in Colorado, it wasn't like a sales rep that was fresh, brand new into the industry. You know, we got somebody with a Rolodex. Look, this is the product and this is the added value and this is how we could all scale and eventually all be paid. So we do the same thing in every state. It takes us about three to six months to hire every individual just so we can make sure that we're hiring the right person for the job. And we're not missing any other interviews, our connections. Take us a long way as well. So in regards to scaling, we're partnered up with the top seven point of sale companies. We're talking MJ Freeway, low hub share of COVA point of sale, you know, just to name a few. And we have partnerships with them where they're going to actually be selling the quick MJ platform for us for in a very small commission or referral free. That being said, that plugs us into most of the network and most of the dispensaries in the nation, because that's what they cover and that boosts us.

[00:25:24] Besides that, we're partnered up with an advisory firms that actually go out and bid for. Dispensary and manufacturing licenses. So when we do partner up with them from the beginning, we get the dispensary owner before he or she even thinks about getting a loyalty program. So we get in there, we're like, hey, we're quick, MJ, we're gonna offer you a month. Free is going to generate you money. It's the leading loyalty program in the market. This is what engages the customers so you can get them back to store. Boom, we sign. They open up their dispensary in a month. We get rolling. So, you know, scaling has a number of a number of aspects, especially with us, because we're selling two products, mainly the advertising plus the tech to dispensaries when it comes to advertising in regards to scaling. We're looking at national enterprises soon enough. We started talking with a couple of large companies such as Uber Eats and Postmates because it only makes sense for them now to enter this market soon enough. And we're starting a self-service online, just like Instagram. I mean, let's say, Bruce, you're a. You work at Taco Bell, for example. Why do you want to. You want to advertise to all the dispensaries and click them, Jay, or let's say half of them.

[00:26:29] And within the quick MGE network, you get on the Web site, you choose which dispensary you want to advertise to. It gives you the price you pay. You plug in, you coupon, you picture it glass, the start time, expiration time, how many redemptions you want. This specific deal it goes through gets funneled on its own. So that is a self-service is a really big thing for us as well.

[00:26:47] Yeah. I like it. And then it makes expansion that much easier if people are able to do it themselves. And you can kind of. Oh yeah.

[00:26:52] Oh yeah. It's only a matter of time. You know, word of mouth takes you a long way. It already started. But when it comes to advertising and as illegalize as the cannabis industry grows and you know, because obviously we're in its infancy stage right now and everything's new, everything's being built, all the rules and regulations are new. So once we are close to federal legalization, I believe we're gonna be heavily expanding when it comes to advertisers. There's just gonna become the norm, not it.

[00:27:19] And tell us more about what you see in terms of the future of the things you're focused on. What is your strategic plan look like? The things that you're anticipating, you know, changing the market on and off this particular regulatory changes that are likely to happen or there's various kind of bills in Congress, potential things that could happen. What are the things you're most focused on and why? Why do you see them as important to your business?

[00:27:41] Fisher We're mainly focused on staying compliant and stay compliant in different regions of the world. So what we've figured out about a month and a half ago is that we are one of the only loyalty programs applicable and the compliance operate in specific provinces in Canada, which was a big thing for us, an agent that just happened by coincidence, and we're extremely happy, which is why we're moving into 35 stores over there before March. So let's put it this way. Dispensaries, they whenever they want to interact with their with their consumer, they initiate the the engagement. Right. They send out that text message. They split the demographic into, oh, these people want this. These people want that. And in specific provinces and Canada, that is illegal. It cannot be you cannot discriminate between your customers as a dispensary with us. On the other hand, it's the user that initiates everything or the customer can ask. And so they download the app. Yeah, exactly. They say, yeah, we like flowers. So this is what we're gonna be receiving. And when it comes to deals, you know, it's it's all done by the end user. And it keeps us compliant. So we're really on top of that in Canada as well as in the United States. So that at any given time a new rule comes out or something minor changes, we're ready to pivot.

[00:28:52] I think keeping up with the kind of the changing laws and the regulatory issues is it's hard for many companies. And I think if you don't have a strategic plan to really kind of figure that out, you can often get caught flat footed. Oh, yeah. I mean, this is great. If people want to find out more about you, about CliqueMJ, what's the best way to get that information?

[00:29:09] CliqueMJ.com. That's like CliqueMj.com, Support@cliquemj.com is our email. If you guys want to shut out, send us something. We also have a really nice marketing campaign that has been out and catching some traffic online. So cannabis consumer, you have a story about cannabis. You want to share it and let us know how you started cannabis. Shoot us an e-mail to us support@cliquemj.com. We'll plug that into our Instagram and we'll feature you. Besides that, if there are dispensary, because if they listen to this podcast, we're going to get two months free from us specifically as long as they mentioned your name, Bruce, and we'll get them started.

[00:29:45] I will. I appreciate that.

[00:29:47] I will put those links in the show notes and the handles on the Shawano so people can click through, get back at the email address, cetera. There's been great some fast. I'm always fascinated about TAC in the cannabis space, what people are doing to create markets, create connections, developing insight through data analytics. So, you know, you're in a great space. I'm really curious to see how things play out for you. And thank you for taking time today. I really appreciate it.

[00:30:09] Thank you very much, Bruce. Looking forward to speaking to you again soon.

[00:30:13] You've been listening to Thinking Outside the Bud with Business Coach Bruce Eckfeldt to find a full list of podcast episodes. Download the tools and worksheets and access other great content. Visit the Web site at thinkingoutsidethebud.com. And don't forget to sign up for the free newsletter at thinkingoutsidethebud.com/newsletter.