Emerging Innovations: Lucid Green's Cannabis Supply Chain Revolution with Filip Luneski
In this episode of Thinking Outside the Bud, Bruce Eckfeldt hosts Filip Luneski, VP Head of Marketing at Lucid Green, a company revolutionizing the cannabis industry through data and supply chain organization. Bruce and Filip discuss the intricate landscape of the cannabis industry, including state-by-state regulations and challenges in brand development and consumer engagement. Filip shares his transition from the consumer packaged goods (CPG) sector to cannabis, emphasizing Lucid Green's groundbreaking technology, such as Lucid IDs—unique QR codes transforming the industry. These Lucid IDs enable brands to enhance production efficiency, monitor inventory in real-time, and directly engage with consumers via the Lucid Connect platform. With a commitment to transparency and authenticity, Lucid Green is leading the charge towards a more interconnected and transparent cannabis market. Join Bruce and Filip as they explore the future of cannabis and the pivotal role of technology in catalyzing industry-wide transformation.