From Challenges to Opportunities: A Deep Dive into the Cannabis Market with Paper Planes CEO, Paul Weiss

Beginning with market opportunities and challenges, Paul Weiss shares his journey, emphasizing the importance of a balanced management team. The discussion delves into the intricacies of cannabis products and operations, with a focus on strategic decisions, data-driven choices, and the challenges posed by industry volatility. Uncover the challenges and opportunities specific to the California cannabis market, addressing issues like liquidity, regulatory complexities, and the impact of illicit markets. Gain valuable insights into Paper Planes' growth strategy and their perspective on federal legalization.

Paul Weiss is the CEO of PaperPlanes, bringing passion, authenticity and skill to the role. After a career in financial services, Paul left the industry to focus on private equity investing in other sectors. Paul entered the cannabis space as an investor in 2018, and subsequently met PaperPlanes founder Carter Latimer in 2020. Over time Paul and Carter developed a shared vision of how to best develop and build Paper Planes into a world class brand, and Paul then joined the company as CEO in February of 2021.

As CEO, Paul works to keep the company adequately capitalized, raising $7 million since 2021 to secure the company’s operations. Additionally, Paul oversees PaperPlanes’ M&A activities and ensures the efficiency and quality of the company’s accounting, legal, governance and decision-making processes. Under Paul’s leadership, PaperPlanes has grown substantially, increasing revenue by millions of dollars and opening new cultivation and manufacturing operations while expanding the brand into several hundred dispensaries. As a leader, Paul is passionate about shaping the nascent cannabis industry into a great place for job-seekers to land.

Paul graduated from SUNY Purchase with a degree in economics. Beyond PaperPlanes, Paul spends time sculpting bonsai trees, practicing jiu-jitsu, golfing, and biking.

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